R\{اMSx)Ӟ!4C6?ݚIȮ ~EG|(Oh`T \ C'I LuLLЫ@z#@,1 |DACalibri@DF H  :0Z-Using Social Bookmarking for Blog Marketing  z $$ DEx y ,1,1 z $<$LMNOu_$+<,1??@@PAA??>> A ?>FI;G'G*6,*te lkI9haDeCrC*6al Bkm,,0ec,#E`;!|܏v          0e $%4. 1܏v8Overview of Social ServiceszVl$ E^Ol$& Bx*{l $׺wLbc,lp$lȖC]>Qiln$L7TB l/$dy]O&!/J,FAtl9$kv2pIЈ 8lm$jjgC'%-l p${%_ApYŀlMs$ܷI2GY_l$DցF`Vbpl$ےXDd_lI$@^|8l"$Q;xmmOC5alM$6>tUA+"glo$f\Eqq tY$cU mBk.vTtx$;}NLvDtx1 $N(mG<t $#nOζy<K3‹zV ` E^O$K3‹zVp E^O耀e^ε϶@>&t!$`76AYZqn(-H 0tx-Htx-H  tx-H* tx-H( tx-H; # tx-HFGtx#K3‹0e Ŀ=G4#B1Nhm*Reference - "Mavens"z@#1 Reference - "Mavens" v>ACalibri@DF  $T  z $$ DEx y 1 1 z $<$LMNOu_$+<1??@@PAA??>> ?>FI9haDeCrC*6@,Recommendations Rule!#z $DE  >} 1j???PA? ?Y@$ z $$ DEx y 1ۇ1z#"n1 >ACalibri\@D@F H@D@F H@D@F H  "(S((`pV4&uGZ'D cHYPERLINK "http://longtail.typepad.com/the_long_tail/2004/12/recommendations.html"Recommendations Rule!  z $$ DEx y n1n1" z $$ DEx y K1ۇ1z> $ۇ1 z@#ۇ1 ;All of them represent an essential element in realizing the potential of the Long Tail: providing recommendations to help others venture confidently down the Tail into what would otherwise be a bewildering array of choices. But as the trend towards even more abundance accelerates, who will be these new guides? sX>ACalibri@DF  H>Tz"#ۇ1 FHYPERLINK "http://www.gladwell.com/"Malcolm Gladwell calls them "mavens". Others know them as "influencers", "thought leaders", "tastemakers", "filters", "word-of-mouth generators", or even, more traditionally, critics and editors. Some of them are individuals, others are groups organized around shared interests, yet others are simply herds of consumers automatically tracked by software watching their behavior. pACalibriJ@DF @DF @DF  rH"(%((m z @#ۇ1  5:47 PM fHACalibri@F    ^ z $$ DEx y  4ۇ1ۇ1 z @#ۇ1 Monday, May 01, 2006 HACalibri@F   (^ z $$ DEx y  4ۇ1ۇ1z $DE  4 >ۇ1%????? z $DE  >ۇ1???? @ $zV|mc!ReJ2<4s{uZL4xSIpwejӄ:XNƇw EK3‹u zV-H  tx-H  tx-H ,tx-H;$tx-H"tx-Hotx-H  tx-Htx-H  tx-H tx-H tx-H 7txym@3\ c!ReJ2<GY0 Y0 d]{z耀f?ıyDww!3(A8  A8` ) x8 K3‹zV `& Bx*{$K3‹zVp& Bx*{耀q'!H%@2@(t!$`ׅ!H^1(ym@3\Dž(KO?NdhOG-H8 0-HI-Hf  -Hs# HK3‹0e 'p|iLtAh -otHReference - Micro-branding Yourselfz@#1 %Reference - Micro-branding Yourself v>ACalibri@DF  2(T  z $$ DEx y 11 z $<$LMNOu_$+1??@@PAA??>> ?>FI9haDeCrC*6> 0zR  1Symbol 7I z $$ DEx y &$11&G z $$ DEx y &$1168:.1%z $DE  >1+???9A? ?33?zR  1WingdingszR  1Wingdings2F z $$ DEx y &$11zR  1Wingdings/D z $$ DEx y &$11zR  1Wingdings C z $$ DEx y &$11zR  1WingdingsB z $$ DEx y &$11zR  1Wingdings4A z $$ DEx y &$1b1z#"1 9ACalibri\@D@F H@D@F H@D@F H  "(I(.(`pV4&uGZ'DHYPERLINK "http://www.gapingvoid.com/Moveable_Type/archives/001976.html"the global microbrand rant (at GapingVoid.com) zb19 z $$ DEx y b1b1z>B@#A1 ' the idea of "The Global Microbrand". JACalibri@DF   N*(%(`z>B"#1 ~And with the advent of blogs this was no longer just limited to people who made products. We saw that any service professional with a bit of talent and something to say could spread their message far and wide beyond their immediate client base and local market, without needing a high-profile name or the goodwill of the mainstream media. People like HYPERLINK "http://brand.blogs.com/mantra/"Jennifer Rice, HYPERLINK "http://www.johnniemoore.com/blog/"Johnnie Moore and HYPERLINK "http://evelynrodriguez.typepad.com/crossroads_dispatches/"Evelyn Rodriguez come to mind. C(|ACalibriJ@DF @DF @DF   r(_(+(((.( ((F(((z>B#@1 ^ACalibri,@DF @DF   ^,('( ('(t' 1V[With the internet, of course, a global microbrand is easier to create than ever before. z#@1 RACalibri,@DF @DF  p"( ( (Vh hmThe Global Microbrand is nothing new; they've existed for a while, long before the internet was invented. z> $1 z"#1 But it's not just limited to cottage industries. The great HYPERLINK "http://www.tompeters.com"Tom Peters talks about "Brand You", a personal brand that transcends your organisation or job description. The grand-daddy of this space is probably HYPERLINK "http://scoble.weblogs.com"Robert Scoble, who may work full-time for Microsoft, but whose brand is much, much larger than any job description they could give him; that's worth far more than anything they're ever likely to pay him. pACalibriJ@DF @DF @DF  &J(;(%( ((&((z@#1 7A small, tiny brand, that "sells" all over the world. sX>ACalibri@DF  D:T z @#1  5:52 AM fHACalibri@F    ^ z $$ DEx y  411 z @#1 Wednesday, May 10, 2006 fHACalibri@F   *^ z $$ DEx y  411z $DE  4 >1 ???? z $DE  >1!???? @ $zV-H I-H 6 -H % -H -H G-H F-H 1 -H D-H . -H C-H  -H B-H)  -H6 A-H@ : -HMJ7-H9-H 8 -H#4-H2-H1/-H- -H ,-H&-H-H-H  -H-H  -H -H  -H  7Y0 Y0 d K3‹zV `׺wLbc, $K3‹zVp׺wLbc,耀}rU MYSyPt!$`gMȦpJP\<(ym@3\,|``XA~q_wG-H 0tx-H tx-H  tx-H # txwK3‹0e uY *B\W=t$Reference - Memesz@#1 Reference - Memes v>ACalibri@DF  T  z $$ DEx y 1 1 z $<$LMNOu_$+1??@@PAA??>> ?>FI9haDeCrC*6> 0H z $$ DEx y 11zR  1> ArialBR z $$ DEx y &$11EGI 7;"$9&=(*?,.024z $DE  >13???PA? ?@z#"1 9ACalibri\@D@F H@D@F H@D@F H  b8"(I(P(`pV4&uGZ'D6HYPERLINK "http://www.gapingvoid.com/Moveable_Type/archives/002112.html"blogging doubled stormhoek sales in less than twelve months (at GapingVoice.com) F z $$ DEx y 11z> $1 z1z>B@#y1 What happened is that by interfacing with the blogosphere, it fundementally changed how Stormhoek looked at treating their primary customers (the supermarket chains) and the end-users (the supermarkets' customers). dACalibri2@DF @DF H   ,((v(J(zz>B@#m1 With the disruption, came a new and different story that the supermarket buyers and the importers wanted to hear. Telling the story made the sales process easier. With easier sales, the curve was raised. JACalibri@DF   ((`@ z $$ DEx y m1m1z@#m1  v>ACalibri@DF  T+ z $$ DEx y m1 1z>B@#h1 You have to remember: there are hundreds of thousands of vinyards in the world, all trying to sell to the twelve or so mass market wine buyers in the UK. So you need a story that cuts through the clutter. JACalibri@DF   ((`> z $$ DEx y h1h1z@#h1  v>ACalibri@DF  T' z $$ DEx y h1 1z>B@#e1 Wine drinkers' basic purchasing habits didn't change because of the meme, but the meme allowed Stormhoek to align itself more closely with said habits. JACalibri@DF   ((`< z $$ DEx y e1e1z>B@#e1  JACalibri@DF   `8 z $$ DEx y e11z>B"#S1 |That's not what this game is about. What matters is HYPERLINK "http://www.gapingvoid.com/Moveable_Type/archives/001607.html""The Porous Membrane". What matters is the internal disruption. 7ACalibrip@DF @DF H@DF H@DF H   ~@($((I(()(: z $$ DEx y S1S1z#@S1 lACalibriF@DF @DF @DF H  v@(( (3(()( @ HosThe Stormhoek wine meme didn't sell more bottles, any more than Scoble's blog increased sales of Dell computers. % z $$ DEx y S1S1z@#1 Wi.e. It caused an internal disruption, both within the company and the actual trade. XACalibri2@DF H@DF  zZ(T(n S! z $$ DEx y 1 1z 15 z $$ DEx y 1 1z@# 1 MPasted from VATahoma2@DF fff@DF fff  zP"( (<(l3 z $$ DEx y 1 1z 11 z $$ DEx y 1 1z@# 1 [NOTE TO SELF:] "Blogging as a marketing tool is easier when you think of it as a chemical catalyst, not as a hammer and nail." fX>ACalibri@DF  T/ z $$ DEx y 1 1z@# 1 So my advice with business blogs is not to think of them as sales channels, but as disruption channels. Much more effective. fX>ACalibri@DF  T- z $$ DEx y 1 1z@# 1 7And the best stories have market disruption baked-in. l^DACalibri@DF H  D:Z) z $$ DEx y 1 1z"# 1 I've also been saying this for a while: How HYPERLINK "http://scobleizer.wordpress.com"Robert Scoble's blog affects Microsoft [his employer] internally is a far bigger story than how his blogging affects external sales. This insight, which I started figuring out at the beginning of 2005, was instrumental in how we planned the Stormhoek stratgey. pACalibriJ@DF @DF @DF  ,(,(,((# z $$ DEx y 1 1 z @# 1  5:35 AM fHACalibri@F    ^ z $$ DEx y  4 1 1 z @# 1 Wednesday, May 10, 2006 fHACalibri@F   *^ z $$ DEx y  4 1 1z $DE  4 > 1???? z $DE  > 1???? @ $zV-H? G tx-HJ Rtx-HS I tx-H`  tx-H{ SFtx-H E tx-H ,tx-H Htx-H ?Btx-H# 8@tx-H[ ? tx-Hf +tx-H} * tx-H 8>tx-H = tx-H 'tx-H & tx-H 1<tx-H ; tx-H) 8tx-HE 7 tx-HP ^:tx-H 9 tx-H 6%tx-H $ tx-H )!tx-H# tx-H. 5tx-H0 4 tx-H; $3tx-H_ 2 tx-Hj 1tx-Hl 0 tx-Hw "/tx-H . tx-H "-tx-H , tx-H )tx-H ( tx-H u#tx-Hj " tx-Hutx-H  tx-Htx-H  tx-H tx-H tx-H 7txY0 Y0 diRK3‹zV `lȖC]>Qi$K3‹zVplȖC]>Qi耀"7AjrL[;<ʝ t!$`3 r* Fl!1 sYou have to work very hard with communities. When you are working hard, you know you are starting to get there. v>ACalibri@DF  vTB z $$ DEx y >!1!1 -/(* "?Az $DE  >>!1 ???PA? ?@&:B z $<$LMNOu_$+<>!1??@@PAA??>>|6 ?>FI9haDeCrC*6pqp@TChanging Media: Blogging (at Corante.com)zR  9!1> Arial@I z $$ DEx y &$9!1!1z> $!1 z@#!1 Simon: Owning a community is like owning a cat. You have to understand that it can leave at any moment. You have to show it a lot of love and affection and forgive it if it shits in your kitchen. fX>ACalibri@DF  T# z $$ DEx y !11;=?Az $DE  >&؇1i.???PA? @@bA')+-/135z $DE  >1g???PA? ?M5AzR  c 1> Arial+= z $$ DEx y &$d 1 14 z $$ DEx y [ 1 10e GC;ZPԌ 7hXmTChanging Media: Blogging (at Corante.com)z#"U 1 9ACalibri\@D@F H@D@F H@D@F H  0"(W()(`pV4&uGZ'DHYPERLINK "http://strange.corante.com/archives/2006/03/27/changing_media_blogging.php"Changing Media: Blogging (at Corante.com) . z $$ DEx y U 1U 1z@# 1 Posted by Suw Charman fX>ACalibri@DF  &Tz>B@# 1 [Simon: There's something about advertising in blogging. People are starting to think not so much of impressions, but of context. This is old-school media planning but it got lost in a blizzard of click-throughs. People are placing more value on targeted advertising. Fine to have great content, but need to have a level of engagement with your audience, and this is the new ecosystem, and understanding it is our challenge. We know how to publish a fixed and closed entity, and that's where we started from, but things are moving to something which is more open, decentralised, but more challenging? JACalibri@DF   ^(X(`z>B@# 1  JACalibri@DF   `) z $$ DEx y  1 1z1z@#1 Chris: This is a key, it's the level of interaction that you see on blogs. People want to interact with other readers, talk about their favourite shoes, that sort of thing. This is very attractive to advertisers. v>ACalibri@DF  T! z $$ DEx y 11z@#1 1Guy: Yes, the engagement factor is the one that most people are trying to find out. Yes, the older model was 'who can we reach online? where are they all?', whereas now we need tighter, more targeted groups. Same with podcasting, so if someone's doing a podcast on travel, then that's a focused topic. sX>ACalibri@DF  >4T z $$ DEx y 11z&؇1B z $$ DEx y &؇1&؇1z@#&؇1 3Pasted from VATahoma2@DF fff@DF fff  `6"( ("(l@ z $$ DEx y &؇1&؇1z&؇1> z $$ DEx y &؇1&؇1z@#&؇1 remix our media fX>ACalibri@DF  T< z $$ DEx y &؇1&؇1zÇ16 z $$ DEx y Ç1Ç1z@#Ç1 -Pasted from VATahoma2@DF fff@DF fff  Z0"( ((l4 z $$ DEx y Ç1Ç1zÇ12 z $$ DEx y Ç1Ç1z@#Ç1 Tom: It takes time, and time costs money. using Flickr as an example, it's still 12 people, even inside Yahoo!, and they have over tens of millions of photos, millions of users, in two years. Need support of Yahoo! to scale, because it's hard and expensive. But it still took them two years to get there even with the best service out there. And there probably won't be another photo sharing site that will be as successful because it's hard to get people to switch. fX>ACalibri@DF  T0 z $$ DEx y Ç1Ç1z@#Ç1 3Robert: It's not the cost, it's just difficult. fX>ACalibri@DF  @6T. z $$ DEx y Ç1Ç1z@#Ç1 !Flickr have never advertised. fX>ACalibri@DF  .$T, z $$ DEx y Ç1Ç1z@#Ç1 7But it takes a lot of initial investment, and it is hard to make money because you can't charge for a system that requires the network effect. If you're aiming for the millions of user point you need to spend a lot of time to build it up there before it can go massively viral, but you can't just advertise. fX>ACalibri@DF  D:T* z $$ DEx y Ç1Ç1z@#Ç1 One of the things you often find is that social media spaces based around networks is that there are only a certain number of players that can operate. It's easy for individuals to switch a service, but hard for them to take their network with them. So if you approach a certain demographic, get involved in their lives, then you get a network effect, and it becomes hard for anyone to take over from that. v>ACalibri@DF  T( z $$ DEx y Ç1Ç1 z @#1  3:52 PM fHACalibri@F    ^ z $$ DEx y  411 z @#1 Monday, May 01, 2006 HACalibri@F   (^ z $$ DEx y  411z $DE  4 >1???? z@#1  sX>ACalibri@DF  T z $$ DEx y 11z $DE  >1???? @ $zV-H A tx-H tx-H0 tx-H. Itx-H7 ? tx-HD ,tx-HM+@tx-Hx " tx-H: tx-H& tx-H =tx-H * tx-H / tx-H 0tx-HM.tx-H. - tx-H94tx-HNj+tx-H)tx-H ( tx-H#tx-H2!tx-H  tx-H9tx-HW  tx-HbBtx-Hd A tx-Ho!@tx-H ? tx-H>tx-H = tx-H<tx-H ; tx-H6tx-H 5 tx-H 4tx-H 3 tx-H2tx-H 1 tx-H L0tx-HX / tx-Hc.tx-H{ - tx-H,tx-H + tx-H9*tx-H ) tx-HJ(tx-H5 ' tx-H@tx-HY  tx-Hftx-H  tx-H tx-Htx-H  tx-H tx-H 7txY0 Y0 d=7K3‹zV `L7TB $K3‹zVpL7TB 耀g ID-D}At!|$`iS&Gik$`FK@ EnS5$`(cQ@I&x(ym@3\#AZ G-Ha -H5  sP K3‹ewyz $DE  1???PA?>@ aa z $<$LMNOu_$+<1??@@PAA??>>B ?M>B{[Giԍ\T&6 Bullets from Danah Boyd's essay about Social Networking Services& 7  z $DE  17h???PA?>@ z@#t1 I began this as a blog post and it grew and grew and i want to put it out there even though i know that i'm missing factors. Still, i think that this should answer many of the questions that people have. MySpace is not the same as Friendster - it will not fade in the same way. Friendster was a fad; MySpace has become far more than that. If it doesn't evolve, it will fade, but MySpace is far better positioned to evolve than Friendster was. That said, i think we're seeing a huge shift in social life - negotiating super publics. I kinda suspect that MySpace teens are going to lead the way in figuring this out, just as teens in the 60s and 70s paved the way to figuring out globalized life with TV. I just hope law doesn't try to stop culture. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1  Finally l^DACalibri@D@F H   Z z $$ DEx y ~1ه1z@#t1  When Friendster users left, they didn't go to the next thing. Yes, many Burners went to Tribe.net and created a really flourishing community there; this community is still alive and doing really well. And some of the gothy humans went to MySpace. But the vast majority of Friendster users simply went back to email and IM, web surfing and the occasional blogging. Friendster didn't meet their needs and the core practices of identity production and social sharing that MySpace offered were not significant enough for this group. A huge part of the success of MySpace is an age and culture thing. Part of being an American teen is figuring out who you are, how you fit into society and culture, how social relations work, etc. Part of this process involves sharing cultural objects, hanging out and trying out different self-performances to find the one that feels "right" (think Goffman "faces"). There are plenty of adults who are doing this as well, but it is central to youth culture. Youth will always do this, using whatever medium is available to them. MySpace is far more deeply situated in the cultural values and practices of its constituents than Friendster ever was. MySpace teens may jump ship, but they are not going to stop doing identity work, at least not for a few years. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 Back to the fad question... No, it is not just a moral panic that could make MySpace a fad. The primary value right now has to do with identity production and sharing, practices that are more critical to certain populations at certain times in their lives and it is possible that "growing up" will be marked by leaving MySpace (both for the teens and the 20-somethings). It is also possible that getting on MySpace will be marked as "uncool" by the next generation (in the same way that fashion changes across generations). Feeling spammed and invaded by advertisers (or musicians) who seek friendship might turn off users and an increase in this could cripple usage. It is possible that the site will stop evolving with its users. It is possible that people will find new, more interesting ways to do identity production and sharing. It is also possible that the next blinky shiny object will attract users away in clumps, particularly if they better support users' desires in an innovative way. But none of these are right around the corner. fX>ACalibri@DF  $T z $$ DEx y ~1ه1z@#t1 We have seen massive communities with collapsed contexts before, but the additional factor of youth has elevated this issue to new levels. And, besides, we've never actually seen such rapid growth in a social technology, nor have we seen such a large coherent social community. Note: Usenet, MOOs and YahooGroups don't count because they were far more segmented structurally, especially pre-search. When they emerged, a much larger proportion of the online population used them, and these technologies did not threaten cultural norms (mostly because hegemonic society wasn't online and didn't recognize the power of digital interaction). Other social technologies did not attract an entire generation while alienating their practices from the previous generation. Finally, while people did expose themselves in other technologies, explicit profile creation of this multi-media form takes it all to a new level. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 MySpace is in trouble because of its size and rapid growth. As a result of this, there are so many conflicting practices that people are panicking. Even if your kid has a perfectly PG profile, the idea that s/he can hang with R-rated ones is flipping people out, even when the R-rated ones are perfectly normal in the context in which their created. Collapsed contexts due to size. All of you who want to grow in size better be paying attention, because there are severe complications when you grow. MySpace is facing them right now. fX>ACalibri@DF  &T z $$ DEx y ~1ه1z@#t1 If the moral panic over MySpace succeeds and causes a change in law (which it is looking like it will), everyone invested in social technologies will lose. In other words, stop celebrating the crisis and get off your asses and engage. This panic is not just a funny side note. It is an industry wide problem concerning speech, property and responsibility. I find it deeply disturbing that we are suggesting that technology companies should be operating in loco parentis. TACalibri.@DF @DF  "(h((hj  z $$ DEx y ~1ه1z@#t1 If MySpace falters in the next 1-2 years, it will be because of this moral panic. Before all of you competitors get motivated to exacerbate the moral panic, think again. If the moral panic succeeds: fX>ACalibri@DF  Tz   ~1.Calibriz@#t1 7International companies will be far better positioned to create new social technologies because they won't have to abide by American laws even if American citizens use their technology (assuming the servers are hosted outside of the US). Unless, of course, we decide to block sites on a nation-wide basis.... fX>ACalibri@DF  D:T z $$ DEx y &$~1ه1z   ~1.Calibriz@#t1 {There will be a much greater barrier for new communities to form and for startups to build out new social environments. fX>ACalibri@DF  ~T z $$ DEx y &$~1ه1z   ~1.Calibriz@#t1 Internet companies will see a massive increase in subpoenas and will be forced to turn over data on their users which will in turn destroy the trust relationship between companies and users. fX>ACalibri@DF  T z $$ DEx y &$~1ه1z   ~1.Calibriz@#t1 {Internet companies will lose the protections of common carrier which will have ramifications in all sorts of directions. fX>ACalibri@DF  ~T z $$ DEx y &$~1ه1z   ~1.Calibriz@#t1 International growth on social communities will be massively curtailed because it is much harder to confirm non-US populations. fX>ACalibri@DF  T z $$ DEx y &$~1ه1z   ~1.Calibriz@#t1 iInternet companies will be required to confirm the real life identity of all users. At their own cost. fX>ACalibri@DF  vlT z $$ DEx y &$~1ه1z   ~1.Calibriz@#t1 All users will lose the safety and opportunities of pseudonymity, particularly around political speech and particularly internationally. fX>ACalibri@DF  T z $$ DEx y &$~1ه1z   ~1.Calibriz@#t1 iYouth will lose (even more) freedom of speech. How far will the curtailment of the First Amendment go? fX>ACalibri@DF  vlT z $$ DEx y &$~1ه1  z $$ DEx y ~1ه1z@#t1 CMySpace is in a different position, one far more harrowing. MySpace has grown so large that the needs, values and practices of its users are slamming into each other. It's facing the archetypical clashing of cultures. Yet, interestingly, most users are not that concerned - they're trying to figure out how to live in this super public. The challenge is that outsiders are panicking about a culture that they are not a part of. They want to kill the super public rather than support people in learning how to negotiate it. No one knows how to live in such a super public, but this structure is going to become increasingly a part of our lives. It is no wonder that youth want to figure it out. And it is critical that they do, especially since our physical worlds have become more segregated and walled off, partitioned by age, race, class, religion, values, etc. Yet, it is the older generation that did that segregating and they're not really ready to face collapsed contexts at every turn or to learn how to engage with people who have very different values on a daily basis. Because of their position of power, outsiders are pushing the big red emergency button, screaming danger and creating a complete and utter moral panic. Welcome to a generational divide, where adults are unable to see the practices of their children on kids' terms. fX>ACalibri@DF  PFT z $$ DEx y ~1ه1z@#t1 MySpace might be a fad, but it will fade for different reasons than Friendster. Friendster has itself to blame - it never loved its users... it never treated them with respect, or learned to understand why they were there... it never give them what they needed to make themselves at home. Friendster never learned to provide for the diversity of users it had - it wanted them all to be the same. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 Is it all a fad? l^DACalibri@D@F H  Z z $$ DEx y ~1ه1z@#t1  fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 1Friendster focused on simple and narrow, giving users very limited options and cracking down on all hacks. For a long time, they took away features rather than adding them. They worked to mainstream-ify, to be equally generic to all users. MySpace added features all the time, making it a game to see what had changed, to find new ways of navigating the site. Hacking the site became a cultural phenomenon with websites being dedicated to hacking techniques (brought to you by fellow cultural participants not O'Reilly). MySpace let users define the culture. fX>ACalibri@DF  >4T z $$ DEx y ~1ه1z@#t1 Bugs make technologies seem alive, particularly if they're acknowledged and fixed. They give texture to the environment and people are impressively patient with it if they feel like the architects are on it. It makes the architects look vulnerable which brings them back down to earth, making them real and fallible, but giving them the opportunity to do good. They let the benevolent dictator really serve the people. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 gOften, people don't need simplicity - they want to feel proud of themselves for figuring something out; they want to feel the joy of exploration. This is the difference between tasks that people are required to do and social life. Social life isn't about the easy way to do something - it's about making meaning out of practice, about finding your own way. fX>ACalibri@DF  tjT z $$ DEx y ~1ه1z@#t1 k"Coolness" is about structural barriers, about the lack of universal accessibility or parsability. Structural hurdles mean people put in more effort to participate. It's kinda like the adventure of tracking down the right parking lot to get the bus to go to the rave. The effort matters. Sure, it weeds some people out, but it makes those who participate feel all the more validated. Finding the easter egg, the cool little feature that no one knows about is exciting. Learning all of the nooks and crannies in a complex system is exhilarating. Figuring out how to hack things, having the "inside knowledge" is fabu. fX>ACalibri@DF  xnT z $$ DEx y ~1ه1z@#t1 #What's at stake here is what is called "subcultural capital" by academics. It is the kind of capital that anyone can get, if you are cool enough to know that it exists and cool enough to participate. It is a counterpart to "cultural capital" which is more like hegemonic capital. That was probably a bit too obscure. Let me give an example. Opera attendance is a form of cultural capital - you are seen as having money and class and even if you think that elongated singing in foreign languages is boring, you attend because that's what cultured people do. You need the expensive clothes, the language, the body postures, the social connects and the manners to belong. Limitations are economic and social. Rave attendance is the opposite. Anyone can get in, in theory... There are certainly hodgepodged clothes, street language and dance moves, but most folks can blend in with just a little effort. Yet, the major limitation is knowing that the rave exists. "Being in the know" is more powerful than money. You can't buy your way into knowledge of a rave. fX>ACalibri@DF  0&T z $$ DEx y ~1ه1z@#t1 Before you scream "but it does to me!" let me acknowledge that you're right. It does matter to you. The question is whether it matters to the masses. And it doesn't. Especially for teens. TACalibri.@DF @DF  6(\((D( ( j z $$ DEx y ~1ه1z@#t1 Portability of identity doesn't matter. Easy-to-use interfaces don't matter. Visual coherence doesn't matter. Simple navigation doesn't matter. Bugs don't matter. Fancy new technologies don't matter. Simple personalization doesn't matter. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 +It is not about technological perfection. l^DACalibri@D@F H  8.Z z $$ DEx y ~1ه1z@#t1  People were hanging out on Friendster before they hung out on MySpace. But hanging out on Friendster is like hanging out in a super clean police state where you can't chew gum let alone goof around and you're told exactly how to speak to others. Hanging out on MySpace is more like hanging out in a graffiti park with fellow goofballs while your favorite band is playing. That said, there are plenty of folks who don't want to be hanging out in a graffiti park and they are not sticking around on MySpace as a result. fX>ACalibri@DF   T z $$ DEx y ~1ه1z@#t1 Even when there's no prescribed activity, people are doing things on these sites. They're hanging out. They're dancing in front of digital mirrors. They're patting their friends on their digital backs. They're increasing the strength of their relationships through sharing. They're consuming and producing cultural artifacts that position them within society. They're laughing, exploring and being entertained. TACalibri.@DF @DF  "(5((aj z $$ DEx y ~1ه1z@#t1 /Suggesting that formalized action and tangible benefits are the only path to success is hogwash. These are simply ideals that contemporary America holds onto in a capitalist society where people are only valued based on their productivity. It is reproduced by technologists who are living in a society full of venture capitalists and stockbrokers and other people who live by the "do or die" mentality. But the reality is that most people's social lives are not so formal, not so action-oriented. Or, at least not in the sense that technologists speak of. fX>ACalibri@DF  <2T z $$ DEx y ~1ه1z@#t1 qPeople often say that social networking sites will succeed when people have something to do. They point to sites like LinkedIn where business people can social network and actually get "value" out of the site. There is no doubt that LinkedIn is great for brownnosers, but there are a lot of folks out there who don't care about "getting ahead" by hegemonic standards. TACalibri.@DF @DF  t"(Y((j z $$ DEx y ~1ه1z@#t1 #It's not all about productivity. l^DACalibri@D@F H  0&Z z $$ DEx y ~1ه1z@#t1 It should be noted that one of the reasons that Friendster continued to grow abroad is that Abrams did not seem like as big of a dick there. He was much more savvy in addressing the press (or they were nicer to him). He killed off fewer profiles and let it grow amongst youth (probably due to being overwhelmed rather than insight). He had a more hands-off approach. He's less hated there and thus, by default, more trusted. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 !Jonathan Abrams made it clear that he thought very little of his users. Tom Anderson comes across as loving his users, listening to them, being present with them. Abrams wrote nasty-grams and the language he used when writing to everyone was either obnoxious or so corporate-y formulaic that users could not relate to him. Tom apologizes candidly, writes funny messages to users, welcomes comments on his page, responds to users. Users either love Tom or they think he's lame. But very few actually hate him. Friendster users loathed Abrams. fX>ACalibri@DF  .$T z $$ DEx y ~1ه1z@#t1 ;People need a figurehead to both love and hate. No figurehead can expect that the users will love her/him all of the time. But lashing out at users makes things much much worse. Figure heads need to operate as rockstars - making public appearances, putting on a good show, keep a happy face even when pissed off. TACalibri.@DF @DF  h>"(&((j z $$ DEx y ~1ه1z@#t1 Friendster killed off anyone who didn't conform to their standards, most notably Fakesters and those with more creative non-photorealistic profiles. When MySpace users didn't conform, they were supported and recognized for their contributions to evolving the system. (Exceptions made for pornography, spammers, people using hate speech.) When Friendster was faltering because it was "uncool," Friendster users did not stick up for the site. When MySpace began to falter over the predator crisis, many users got outraged at those attacking the system. They wrote supportive notes to Tom, made YouTube videos, wrote messages on their MySpaces. They didn't want outsiders telling them they couldn't have their space. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 WKilling off profiles destroys the trust that users have in the leader. Doing so will alienate users and their friends. There are good reasons to alienate some groups - spammers, malicious users, etc. But if you start off treating all of your users as potential criminals, you will not build a healthy environment. Kinda like in real life... fX>ACalibri@DF  dZT z $$ DEx y ~1ه1z@#t1 Online communities are more like nation-states than technological tools. There is a master behind the architecture, a master who controls the walls of the system and can wage war on her/his people at any point. People know this. They have to trust that the creators have their best intentions in mind. They invest a lot of time and energy into creating an identity in the system - they want to believe that it is worth it. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 MSocial technologies need benevolent dictators who love their constituents. l^DACalibri@D@F H  ZPZ z $$ DEx y ~1ه1z@#t1 yTestimonials on Friendster took the form of singular acknowledgments of others' existence. Fakesters started turning it into a communication space, but that practice died with the Fakesters; very few users took that on. The comments section on MySpace took the form of a performative guestbook. Whenever someone thinks of someone else, whenever they stop by, they leave a comment... They let both the owner and the owners' visitors take note of their presence. They're writing presence into being in addition to writing themselves into being. This is a very important turn and it really solidifies people's engagement in the site. fX>ACalibri@DF  |T z $$ DEx y ~1ه1z@#t1 When clusters of friends are all on a social site, watercooler effects emerge. The limited amount of things people could share made this difficult on Friendster; people mostly shared profiles as cultural currency and testimonials did allow for some marking of turf and social hierarchy. Yet, on MySpace, there are a bazillion things to find deep in the nooks, allowing lots and lots to be shared. Allowing media in comments and the ability to share video/pictures via profiles enhanced this. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 MySpace stayed out of the media for the first two years. Their growth was completely organic, allowing for significant cluster effects. Additionally, those who heard about it but didn't have many friends there could join and still participate, still see what people were doing. They got a friend - Tom - and could wander around looking at all of the profiles. For cluster influencers, this was critical, and looking around would often motivate them to drag in their friends. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 KMainstream American users came on because of mass media, not because of organic cluster effects. When they joined, they couldn't see anything or anyone. It was also not where all of their friends were and often they got bored before their friends arrived; there was never enough of a tipping point for many mainstream clusters. fX>ACalibri@DF  XNT z $$ DEx y ~1ه1z@#t1 -The slow servers made it very difficult (if not impossible) for mainstream users to engage. Frustrated, many lost interest before they really engaged. It should be noted that slow connections are more common in foreign countries and so this did not serve as the same kind of barrier elsewhere - growth continued during the slow period in Singapore, Malaysia, Philippines and Indonesia. Because of this (and a few other factors), Friendster survived the server disaster in these regions and continued to grow into the mainstream there. And into the youth. fX>ACalibri@DF  :0T z $$ DEx y ~1ه1z@#t1 Friendster was beginning to get mainstream American 20/30-somethings when it got bogged down by dreadfully slow servers. Mainstreams would (and did) irritate the early adopters, but not enough to make them leave. Yet, both mainstream-ification and slowness played a role in the departure of early adopters. Mainstream-ification played a greater factor in early adopters' lack of interest in returning once the site was fixed. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 )Freaks, geeks and queers all invaded Friendster in the early days and they made certain that all of their friends were there. They did so organically in clusters. This was very successful, until they felt alienated from the site. There is a tipping point to get on and a tipping point to get off. Once mass departure began with a few pissed-off folks, it spiraled quickly. While the early adopters left storm-like, canceling their accounts, most users simply stopped logging in frequently because it was no longer the place where their friends were. fX>ACalibri@DF  6,T z $$ DEx y ~1ه1z@#t1 KPeople use the social technologies that all of their friends are using. l^DACalibri@D@F H  XNZ z $$ DEx y ~1ه1z@#t1 7Basically, MySpace evolved with its users, building a trusting relationship, figuring out how to meet their needs and cultural desires, providing them with features and really trying to give them what they were looking for. Friendster did not - it fought its users hand and foot, telling them how to behave. fX>ACalibri@DF  D:T z $$ DEx y ~1ه1z@#t1 Identity development requires taking ownership of your presentation of self and really being able to personalize it, morph it to be "you" (even if you is copied from a site that tells you how to be you). Templates are not personalization. MySpace allowed users to really make the site their own, asking one favor: don't overwrite the advertising. Out of respect, most users complied. Think about that: Out. Of. Respect. TACalibri.@DF @DF  "((#(j z $$ DEx y ~1ه1z@#t1 For many teens, MySpace is the first asynchronous messaging system that they use regularly. Sure, they have emails but those are to communicate with parents/teachers/companies, not with friends. People check in daily to see what messages they get. This was starting to happen on Friendster, but server slowness killed this practice. This will make it quite tricky for teens to fully leave MySpace while their friends are still using it. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 Youth and alienated populations are inclined to spend more time going through identity development processes because they are trying to "figure out who they are." Blogs and profiles are particularly supportive of this. Of course, blogs require having something to say while profiles let you write yourself into being via collage. People do grow out of ongoing identity production, but not for quite some time. (Hell, i still haven't.) Friendster tried to stop this, wanting people to be serious and fit into pre-defined checkboxes - to know who they are. MySpace let these groups run wild and these are the two populations who dominate MySpace - youth (14-24) and 20/30-somethings who participate actively in cultural development (from performance artists to clubgoers to sex divas to wannabee celebrities). These sites are ideal for these populations, even if they make no sense to parents and professionals. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 Both Friendster and MySpace saw a drop in ages. Friendster squelched this fast because they saw themselves as a dating site. MySpace supported it with different features and a drop in age limit as they realized there was more to sites like this than dating. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 MySpace realized that people were promoting events on Friendster. They contacted promoters and got them to engage with the "cool" people on the site by promoting LA-based events. From this, there was the emergence of band profiles, giving musicians an opportunity to create identity and have a place to point fans to. Music is cultural currency. 20-somethings want to know how to get on the list. Young people follow music and celebrities. Other young people follow the young people that follow music. Music played a critical role in increasing its popularity, simply by giving it cultural currency amongst celebrities and by marking MySpace as "cool." (Even teens who don't care about music recognize that music differentiates people and is part of the "cool" narrative.) TACalibri.@DF @DF  4 "(>((j z $$ DEx y ~1ه1z@#t1 MySpace launched at a time when some of the game-minded were still enthusiastic and the enthusiastic surfers wanted to find more kitsch crap. They jumped on MySpace, created all sorts of culture and profiles complete with massive amounts of media, and helped figure out how to hack the system to make the profiles more expressive. MySpace didn't stop them. As a result, the cultural enthusiasm was nurtured and it grew and grew and grew... TACalibri.@DF @DF  "(K((Sj z $$ DEx y ~1ه1z@#t1 ?Friendster was a new thing, full of interesting content that motivated people to surf and surf and surf. Surfing motivated people to post more interesting things. Games emerged. Games were squashed by the company. Surfing got super duper slow. Friendster became less novel and more restrictive and, thus, more lame. fX>ACalibri@DF  LBT z $$ DEx y ~1ه1z@#t1 Friendster launched at a time when the economy was slow and many web-minded 20-somethings were slacking at menial jobs that they didn't care about (particularly in the SF region where people were only coming out of post-bust depression); many web-minded folks were happy to spend hours futzing online. Economic factors have changed and many web-minded have found interesting jobs. This is only a small cause of Friendster's loss of this group, but one that should be acknowledged. fX>ACalibri@DF  T z $$ DEx y ~1ه1z@#t1 cFriendster's early adopters were 20-somethings. While many did not come to Friendster to get laid (just as they say they don't go to bars to get laid), places where large numbers of hott singles hang out are bound to attract other singles, regardless of whether or not they want to admit that they're looking for sex. Friendster was a free site where people could meet other interesting people; at the same time, rejection was OK because no one was actually _looking_ to meet someone. Sex is still the reason why people use the site, particularly gay men. This was a big gain for Friendster and, also a gain for MySpace. Given its singular focus, Friendster was much more successful at supporting this than MySpace, making certain that search worked and was meaningful and that relationships meant something. Of course, that also curtailed its growth tremendously. TACalibri.@DF @DF  f"(( (;j z $$ DEx y ~1ه1z@#t1 Connecting is also the initial activity of newcomers on MySpace, but they move beyond that quickly. Of course, it never completely goes away, especially since MySpace acknowledges that not all "friends" are friends and no one bats an eye if someone collects hundreds of people. It's more like a process of namaste - i acknowledge your soul and you acknowledge mine. MySpace did not try to force people's connecting practices into pre-existing ideas of what should be. They let the practice evolve as users saw fit, without criticism, without restriction. As it evolved, people did new things with it. They used it to flirt, to advertise bands and activities, to offer cultural kudos. TACalibri.@DF @DF  "(((j z $$ DEx y ~1ه1z@#t1 When Friendster launched, it was quickly inhabited by populations who had good reasons to connect with each other. By and large, the early adopters were living in a region different from their hometown (or living in their hometown post-college and cranky about it). Finding "lost" friends was a fun game - people wanted to connect. Of course, connecting is not enough and it was bound not to last, but it was fun. fX>ACalibri@DF  T z $$ DEx y ~1ه1z>B#"t1 L,ACalibriZ@D@F H@D@F H@DF   z"(D(v(`pV4&uGZ'D KxHYPERLINK "http://www.danah.org/papers/FriendsterMySpaceEssay.html"Social technologies succeed when they fit into the social lives and practices of those who engage with the technology.  z $$ DEx y ~11z>B@#t1  PACalibri@D@F H   f z $$ DEx y ~11u z#"t1 |DACalibri@D@F H  6,Z *Danah Boyd's essay&  z $$ DEx y ~11u zff z $$ DEx y |11z>B#"X1 g.ACalibri^@DF @DF @DF @DF   T(.(C(#( (( ( (, ΀22Z'DIekL2MDݭ9@dDpV4&uGZ'D#.  ~Additional thoughts on these bullet points in HYPERLINK "http://blog.outer-court.com/archive/2006-04-28-n52.htm"a post about Microsoft's Wallop.com by Justin Pfister on Google Blogoscoped. z>B@#X1  JACalibri@DF   `xff z $$ DEx y `11z#"X1 9 ACalibri^@DF @DF @DF @DF  X@( (((D(&(,pV4&uGZ'D ΀22Z'DIekL2MDݭ9@dD dBullets from Danah Boyd's HYPERLINK "http://www.danah.org/papers/FriendsterMySpaceEssay.html"essay about Social Networking Services& zR  `1%Courier Newz>B"#X1 XSocial technology isn t about perfection. dACalibri2@DF H@DF   Z"()((z (tffu z $$ DEx y &$`11zR  `1%Courier Newz"#X1 \Social technology isn t about productivity. XACalibri2@DF H@DF  ~^(+(n *qffr z $$ DEx y &$`11zR  `1%Courier Newz#@X1 XACalibri2@DF H@DF  pP(J(n IMSocial technologies need benevolent dictators who love their constituents. nffo z $$ DEx y &$`11zR  `1%Courier Newz>B#@X1 dACalibri2@DF H@DF   \8(2(z 15People use services that all of their friends use. kffl z $$ DEx y &$`11zR  `1%Courier Newz>B@#X1 1Social services need to fit in with our lives. dACalibri2@DF H@DF   b4"(.((zhffi z $$ DEx y &$`11gjmpsvff z $$ DEx y `11u 0e DplD0_<΄B tNReference - Social Networking Servicesz@#1 )Reference - Social Networking Services v>ACalibri@DF  6,T  z $$ DEx y 11z> $n1  z @#i1  4:25 AM fHACalibri@F    ^ z $$ DEx y  4i1i1 z @#i1 Wednesday, May 10, 2006 fHACalibri@F   *^ z $$ DEx y  4i1i1z $DE  4 >i1y???? z $DE  >i1x???? @ $zV-H, -H)p-H  -H-H  -H-Hv  -H-H  -H!-H  -HU-H  -HT -Hd  -Ho+ -H -H9-H -H -H!-H -H" -H,*-HV -Hc -Hm!-H -H -H"-H -H -H-H -H  -H#-H7 -HD -HN-Hm -Hz -H-HC -HND-H -H-H -H-H -HX-H2 -H=F-H -H?-H -H_-H7 -HB-H -H3-H -H!0-HQ -H\-Ht -HS-H -HL-H) -H4 X-H -H G-H -H -H! -H !G-HR! -H]!V-H! -H!@-H! -H "k-Ht" -H"=-H" -H"G-H# -H#-H5# -H@#a-H# -H#P-H# -H$M-HT$ -H_$;-H$ -H$W-H$ -H%G-HN% -HY%W-H% -H%-H% -H%9-H& -H&&M-Hs& -H~&I-H& -H&-HV' -Ha'2-H' -H'y-H( -H"(P-Hr( -H}(:-H( -H(N-H) -H)-H) -H)n-H* -H$*F-Hj* -Hu*`-H* -H*-H* -H+-H +-H)+ -H4+z-H7+ y -HB+z-H+x-H+ w -H+nv-H[, u-Hf,.t-H, s -H, r-H,)q-H, p -H, o-H,'n-H- m -H!- l-H,-)k-HU- j -Hb- i-Hm-)h-H- g -H-e -H-f-H- 0-H--H-  -H- ,-H--H.  -H .-H;.  -HH. -H]. -Hr. 7Y0 Y0 dwK3‹zV `dy]O&!/J,FAt$`L7TB $` @^|8$` ےXDd_$` E^O$` ܷI2GY_$` lȖC]>Qi$`kv2pIЈ 8$`jjgC'%-(-HG0 tx-HS0 tx-H]0 tx-Hg0 tx-Hq0 tx-H{0 tx-H0 tx-H0 tx-H0 tx-H0 tx-H0 tx-H0 tx-H0 1txY0 Y0 d=$耀zuH;{X3e!tUA+"g(-H6 rA0@ d|)耀Jk9<zuH;{X3钃v!&@$`~LOD)OwC$`f\Eqq (-H A0 d|)耀5FoJk9<ޏv!&@pK3‹zV `5D>J,FAth1$K3‹zV p5D>J,FAt耀|<ٸkHfR]Mpѵt!$`{tDNIv $`!I7Y{a$`J)YˀE}U0a[(ym@3\$MaMD>^Q~.G-H10 @ -H1#  @ 8K3‹13z $DE  >1???VU3A? >@00 z $<$LMNOu_$+1??@@PAA??>> ?M>B{[Giԍ\T&60"*"*00 0 +1&P^ifV  z $DE  >1 ???PA? ?jfA4 z $$ DEx y 11z#>B"1 M2ACalibri` @DhF H@DhF H@DhF H   "(3(2(`pV4&uGZ'DHYPERLINK "http://en.wikipedia.org/wiki/Long_Tail"The Long Tail by Chris Anderson (on WikiPedia.org) 2 z $$ DEx y 11z> $1 z"#1  The phrase The Long Tail, as a proper noun, was first coinedHYPERLINK "http://en.wikipedia.org/wiki/Long_Tail#fn_1"1 by Chris Anderson, drawing on an influential essay by HYPERLINK "http://en.wikipedia.org/wiki/Clay_Shirky"Clay Shirky, HYPERLINK "http://www.shirky.com/writings/powerlaw_weblog.html""Power Laws, Weblogs and Inequality" that noted that a relative handful of weblogs have many links going into them but "the long tail" of millions of weblogs have only a handful of links going into them. Beginning in a series of speeches in early 2004 and culminating with the publication of a Wired magazine article in October 2004, Anderson described the effects of the long tail on current and future business models. Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. Examples of such mega-stores include HYPERLINK "http://en.wikipedia.org/wiki/Amazon.com"Amazon.com and HYPERLINK "http://en.wikipedia.org/wiki/Netflix"Netflix. The Long Tail is a potential market and, as the examples illustrate, successfully tapping in to that long tail market is often enabled by the distribution and sales channel opportunities the Internet creates. ACalibriz@DF @DF @DF @DF @DF  \ ( ( ($(8((7(5( ((@($((((4( ((1(( ! z $$ DEx y &$1,ۇ1zR  1> ArialzR  1Symbolfff z $$ DEx y &$11z>B@#1 Ihttp://longtail.typepad.com/the_long_tail/2005/02/long_tail_faq_1.html t*ATahomaACalibri0@DF fff@DF   pL(F(z>B@#1  JACalibri@DF   `  z $$ DEx y 11z"#1 .The second advantage is low-cost marketing. HYPERLINK "http://longtail.typepad.com/the_long_tail/2004/12/recommendations.html"Recommendations, whether by software filters or network-amplified word of mouth (from blogs to viral emails), can be far more powerful than traditional advertising, especially for niche products aimed at narrow markets. This isn't a cure-all for obscurity: much of what's produced far down in the Tail just isn't very good. Other products are good but simply aren't for everyone, and the people they are for aren't easy to find. And there recommendations can make all the difference in connecting niche producers and niche consumers. ACalibri`@DF @DF @DF @DF  x0@(,(S((D((u z@#1 SWhat matters to modern search engines is relevance, measure mostly by the number of other sites that link to a page. A little-noticed implication of this is that older content tends to score higher because it's had longer to accumulate incoming links. In other words, search inverts the usual priority of content: older is often better. v>ACalibri@DF  `VT OW z $$ DEx y &$11g z $$ DEx y 11Q z $$ DEx y 110e @\JMӖ+:p t4Reference - The Long Tailz@#1 Reference - The Long Tail v>ACalibri@DF  (T  z $$ DEx y 1[1z#"1 ;pACalibriJ@DF @DF @DF  ,(('((`pV4&uGZ'D@Snippets from HYPERLINK "http://www.TheLongTail.com"TheLongTail.com y z $$ DEx y &$11zR  f1Symbolfff_ z $$ DEx y &$f11zR  \1> Arial<G' z $$ DEx y &$\1n1zR  W1> ArialzR  N1> Arialj~ z $$ DEx y &$N11zR  %1Symbolfff2z z $$ DEx y &$%11zR  1% Arial z@#1 We're used to the newspaper model of content: new is what matters and yesterday's news is fish-wrap. But Google and the other search engines are time-agnostic fX>ACalibri@DF  Tz>B@#1  JATahoma@DF fff   `z>B@#1 K *ATahomaACalibriF@DF fff@DF fff@DF   N,((E(( Fz>B@#1  JACalibri@DF   `z@#&1 Google is a time machine, says Anderson. Old stuff, instead of vanishing the way it used to, now accumulates more links over time and thus more "authority." Search engines value relevance over freshness. v>ACalibri@DF  T HO z $$ DEx y &$&11zR  #1Wingdings=D z $$ DEx y &$11zR  1Wingdingsz@#1 7Thanks to plummeting costs of inventory and distribution on the Internet, best-sellers of anything (products, services, ideas) sell better than ever, but so does everything else, and that changes the world. Tiny-sellers to tiny niches now have aggregate power greater than the best-sellers that used to rule. TACalibri.@DF @DF  d:"(((jz>B"#1 I've been doing a lot of research on what I call the "4th dimension" of the Long Tail, and this will be the first time most of it sees the light of day. Some hints are HYPERLINK "http://www.thelongtail.com/the_long_tail/2005/11/the_long_tail_o_1.html"here and HYPERLINK "http://www.thelongtail.com/the_long_tail/2006/04/google_and_the_.html"here, but there's more. 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@73Az@#1  v>ACalibri@DF  T z $$ DEx y 11 z $DE  1o???z@#1  v>ACalibri@DF  T z $$ DEx y 11 z $DE  1RJ8???z@#R1 Info v>ACalibri@DF   T z $$ DEx y 1N1 z $DE  1#???z@#N1 One v>ACalibri@DF  T z $$ DEx y 1M1 z $DE  1|???z@#L1  Notetalkers v>ACalibri@DF  T z $$ DEx y 1E1 z $DE  1]D???z@#1 http://www.wists.com PACalibri*@D@DF  :((f  z $$ DEx y 11 z $DE  1O<???z $1z@#u1  v>ACalibri@DF  T z $$ DEx y 1u1 z $DE  1t???z@#u1  sX>ACalibri@DF  T z $$ DEx y 1u1 z $DE  1.???z@#1 Info v>ACalibri@DF   T z $$ DEx y 11 z $DE  1IG???z@#1 One v>ACalibri@DF  T z $$ DEx y 11 z $DE  1{p???z@#1  Notetalkers v>ACalibri@DF  T z $$ DEx y 11 z $DE  11???z@#1 http://www.wink.com PACalibri*@D@DF  8((f z $$ DEx y 11 z $DE  1???z $1z@#U1  v>ACalibri@DF  T z $$ DEx y 1U1 z $DE  1???z>B@#m1  JACalibri@DF   ` z $$ DEx y 1m1 z $DE  1???z@#`1 Info v>ACalibri@DF   T z $$ DEx y 1_1 z $DE  1???z@#^1 One v>ACalibri@DF  T z $$ DEx y 1]1 z $DE  1???z@#]1  Notetalkers v>ACalibri@DF  T z $$ DEx y 1Y1 z $DE  1???z@#V1 http://www.tagtooga.com PACalibri*@D@DF  <((f z $$ DEx y 1V1 z $DE  1???z $1z@#1  v>ACalibri@DF  T z $$ DEx y 11 z $DE  1Р???z@#1  sX>ACalibri@DF  T z $$ DEx y 11 z $DE  1h???z@#1 info v>ACalibri@DF   T z $$ DEx y 11 z $DE  1E???z@#1 One v>ACalibri@DF  T z $$ DEx y 11 z $DE  16O???z@#1  Notetalkers v>ACalibri@DF  T z $$ DEx y 11 z $DE  1!*???z@#1 http://www.spurl.net PACalibri*@D@DF  :((f z $$ DEx y 11 z $DE  1???z $1z@#Yރ1  sX>ACalibri@DF  T z $$ DEx y 1Yރ1 z $DE  1՟???z>B@#1  JACalibri@DF   ` z $$ DEx y 11 z $DE  1뀄???z@#1 One v>ACalibri@DF  T z $$ DEx y 11 z $DE  1???z@#1  Notetalkers v>ACalibri@DF  T z $$ DEx y 11 z $DE  1???z@#1 http://www.shadows.com PACalibri*@D@DF  <((f z $$ DEx y 11 z $DE  1i???z $1z@#݃1  sX>ACalibri@DF  T z $$ DEx y 1݃1 z $DE  1)???z@#݃1  v>ACalibri@DF  T z $$ DEx y 1݃1 z $DE  1P???z@#Wރ1 Info v>ACalibri@DF   T z $$ DEx y 1Wރ1~ z $DE  1???z@#Vރ1 One v>ACalibri@DF  T| z $$ DEx y 1Uރ1{ z $DE  1IG???z@#Tރ1  Notetalkers v>ACalibri@DF  Ty z $$ DEx y 1Nރ1x z $DE  1 ???z@#Lރ1 http://www.rojo.com PACalibri*@D@DF  8((fv z $$ DEx y 1Lރ1u z $DE  1???twz}z $1z@#܃1  v>ACalibri@DF  Tr z $$ DEx y 1܃1q z $DE  1P???z@#܃1  sX>ACalibri@DF  To z $$ DEx y 1܃1n z $DE  1???z@#݃1 Info v>ACalibri@DF   Tl z $$ DEx y 1݃1k z $DE  1???z@#݃1 One v>ACalibri@DF  Ti z $$ DEx y 1݃1h z $DE  1T???z@#݃1  Notetalkers v>ACalibri@DF  Tf z $$ DEx y 1݃1e z $DE  1???z@#}݃1 http://www.rawsugar.com PACalibri*@D@DF  <((fc z $$ DEx y 1}݃1b z $DE  1???adgjmpz $1z@#H܃1  sX>ACalibri@DF  T_ z $$ DEx y 1H܃1^ z $DE  1m???z@#H܃1  sX>ACalibri@DF  T\ z $$ DEx y 1H܃1[ z $DE  1???z@#܃1 Info v>ACalibri@DF   TY z $$ DEx y 1܃1X z $DE  1???z@#܃1 One v>ACalibri@DF  TV z $$ DEx y 1܃1U z $DE  1A???z@#܃1  Notetalkers v>ACalibri@DF  TS z $$ DEx y 1܃1R z $DE  1G???z@#܃1 http://www.newsvine.com PACalibri*@D@DF  <((fP z $$ DEx y 1܃1O z $DE  1c???NQTWZ]z $1z@#ۃ1  sX>ACalibri@DF  TL z $$ DEx y 1ۃ1K z $DE  1???z@#ۃ1  sX>ACalibri@DF  TI z $$ DEx y 1ۃ1H z $DE  1???z@#E܃1 Info v>ACalibri@DF   TF z $$ DEx y 1E܃1E z $DE  1???z@#D܃1 One v>ACalibri@DF  TC z $$ DEx y 1C܃1B z $DE  1c???z@#B܃1  Notetalkers v>ACalibri@DF  T@ z $$ DEx y 1@܃1? 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z $$ DEx y 1̓1> z $DE  1???z@#̓1 http://simpy.com PACalibri*@D@DF  6((f< z $$ DEx y 1̓1; z $DE  1P???:=@CFIz $1z@#G̃1  v>ACalibri@DF  T8 z $$ DEx y 1G̃17 z $DE  1B]???z@#G̃1  sX>ACalibri@DF  T5 z $$ DEx y 1G̃14 z $DE  1X/???z@#̃1 Info v>ACalibri@DF   T2 z $$ DEx y 1̃11 z $DE  1_0???z@#̃1 One v>ACalibri@DF  T/ z $$ DEx y 1̃1. z $DE  1???z@#̃1  Notetalkers v>ACalibri@DF  T, z $$ DEx y 1̃1+ z $DE  1???z@#̃1 http://scuttle.org PACalibri*@D@DF  8((f) z $$ DEx y 1̃1( z $DE  1???'*-036z $1z>B@#Ẽ1  JACalibri@DF   `% z $$ DEx y 1Ẽ1$ z $DE  19???z@#˃1  sX>ACalibri@DF  T" z $$ DEx y 1˃1! z $DE  1P???z@#D̃1 Info v>ACalibri@DF   T z $$ DEx y 1B̃1 z $DE  1{ ???z@#@̃1 One v>ACalibri@DF  T z $$ DEx y 1?̃1 z $DE  1V???z@#>̃1  Notetalkers v>ACalibri@DF  T z $$ DEx y 19̃1 z $DE  1!???z@#7̃1 http://reddit.com PACalibri*@D@DF  6((f z $$ DEx y 17̃1 z $DE  1??? #z $1z>B@#˃1  JACalibri@DF   ` z $$ DEx y 1˃1 z $DE  1???z@#%1  sX>ACalibri@DF  T z $$ DEx y 1%1 z $DE  1???z@#˃1 Info v>ACalibri@DF   T  z $$ DEx y 1˃1  z $DE  1T???z@#˃1 One v>ACalibri@DF  T z $$ DEx y 1˃1 z $DE  14???z@#˃1  Notetalkers v>ACalibri@DF  T z $$ DEx y 1˃1 z $DE  1C???z@#˃1 http://netvouz.com PACalibri*@D@DF  8((f z $$ DEx y 1˃1 z $DE  1{??? 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There are even services ro make this easier, such as Socializer (http://ekstreme.com/socializer/) which is booklet that creates the links to the submission pages. The problem is that this takes an amazinf amount of time. 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Recommendations, whether by software filters or network-amplified word of mouth (from blogs to viral emails), can be far more po% z $<$LMNOu_$+<51??@@PAA??>> ?>VI9haDeCrC:6 ?@ZThe second advantage is low-cost marketing. Recommendations, whether by software filters or network-amplified word of mouth (from blogs to viral emails), can be far more poz> $,ۇ1 z,ۇ1% z $$ DEx y ,ۇ1,ۇ1z@#,ۇ1 WPasted from VATahoma2@DF fff@DF fff  Z"( (F(l# z $$ DEx y ,ۇ1,ۇ1z,ۇ1! z $$ DEx y ,ۇ1,ۇ1z"#,ۇ1 .The second advantage is low-cost marketing. HYPERLINK "http://longtail.typepad.com/the_long_tail/2004/12/recommendations.html"Recommendations, whether by software filters or network-amplified word of mouth (from blogs to viral emails), can be far more powerful than traditional advertising, especially for niche products aimed at narrow markets. This isn't a cure-all for obscurity: much of what's produced far down in the Tail just isn't very good. Other products are good but simply aren't for everyone, and the people they are for aren't easy to find. And there recommendations can make all the difference in connecting niche producers and niche consumers. ACalibri`@DF @DF @DF @DF  x0@(,(S((D(( z $$ DEx y ,ۇ1,ۇ1 "$z $DE  >,ۇ1f.???PA? ?@ z @#$ۇ1  5:44 PM fHACalibri@F    ^ z $$ DEx y  4$ۇ1$ۇ1 z @#$ۇ1 Monday, May 01, 2006 fHACalibri@F   (^ z $$ DEx y  4$ۇ1$ۇ1z $DE  4 >$ۇ1[h*???? z@#$ۇ1  v>ACalibri@DF  T z $$ DEx y $ۇ1$ۇ1z $DE  >$ۇ1j???? @ $zV&-Hp $ -Hq%#-H)q " -H4q!-H6q -HAq-Hr  -Hr -H.r-HGr  -HTr-Hnr  -H{r -Hr-Hr  -Hr -Hr 7Y0 Y0 dJ]K3‹zV' `ܷI2GY_qs$K3‹zV(pܷI2GY_耀z0En۹l/nt!$` 'YR Kklh$`VS@OsTO(ym@3\ @))jGym @3\͋'t%OrG-Hs 0K3‹0e 1XMfE+̳r-d0i hmLResearch - Power Law of Participationz@#"1 'Research - Power Law of Participation v>ACalibri@DF  4*T  z $$ DEx y "11 z $<$LMNOu_$+<"1??@@PAA??>> ?>FI9haDeCrC*6 of %rt\Power Law of Participation (by Ross Mayfield)z#" 1 9ACalibri\@D@F H@D@F H@D@F H  "(F(-(`pV4&uGZ'DHYPERLINK "http://ross.typepad.com/blog/2006/04/power_law_of_pa.html"Power Law of Participation (by Ross Mayfield)    z $$ DEx y 1 1z"#1 In Wikipedia, 500 people, or 0.5% of users, account for 50% of the edits. This core community is actively dedicated to maintaining an open periphery. Part of what makes Flickr work isn't just excellence at low threshold engagement, but the ability to form groups. Participation in communities plots along a HYPERLINK "http://www.shirky.com/writings/powerlaw_weblog.html"power law with a solid HYPERLINK "http://many.corante.com/archives/2003/12/22/think_group.php"core/periphery model -- provided social software supports both low threshold participation and high engagement. `,ACalibri^@DF @DF @DF @DF  r(( ((((@( ((H((b  C&   z $$ DEx y 11 z? ;"a1UU@@ b<p> <span style='font-size:17pt;font-family:"Helvetica, sans-serif";'> Power Law of Participation <br/> <br/> </span></p> <p> <span style='font-size:12pt;font-family:"Helvetica, sans-serif";'> Collective Intelligence <br/> <br/> </span></p> <p> <span style='font-size:11pt;font-family:"Helvetica, sans-serif";'> CoLLaborative Intelligence <br/> 1 <br/> <br/> </span></p> <p> <span style='font-size:9pt;font-family:"Helvetica, sans-serif";'> Share <br/> Subsolbe <br/> CorTwTent <br/> Tag <br/> <br/> </span></p> <p> <span style='font-size:10pt;font-family:"Helvetica, sans-serif";'> Mccerae Collaborate Refacto <br/> Write <br/> <br/> </span></p> 8Power Law of Participation Collective Intelligence CoLLaborative Intelligence 1 Share Subsolbe CorTwTent Tag Mccerae Collaborate Refacto Write@?>@>UU?P???n@P??:?UU?UU=@VU @:?UUu@??o? @?>@>UU%?P??@>UU???>n@P??@>t@??>@?>PU>UUQ@UU=@XU>*> @H@Z?*> ?R@O?*> UU?^@>PUU> @?P?PU> UU@?z?*>@ @PU5?*>UUu@@>PU>@?>VUu?>?>?>$@>>VU> @@>VU@UU> UU%?P??@>UU???>(n@P??@>6t@??>E@?>PU>SUUQ@UU=@XU>*>V@H@Z?*>]?R@O?*>gUU?^@>PUU>r@?P?PU>wUU@?z?*>@ @PU5?*>UUu@@>PU>  #%z $DE  >1 Q*???PA? ?@z> $1 z@#1 When users participate in high enagement activities, connecting with one another, a different kind of value is being created. But my core point isn't just the difference between these forms of group intelligence -- but actually how the co-exist in the best communities. fX>ACalibri@DF  T$   z $$ DEx y 11z"#1 RThe byproduct of use is a HYPERLINK "http://www.bricklin.com/cornucopia.htm"Conucopia of the Commons -- the act of using the database adds value to it. As users engage in low threshold participation (read, favorite, tag and link) we gain a form of HYPERLINK "http://en.wikipedia.org/wiki/Collective_intelligence"collective intelligence. But it is important to distinguish the value of collective intelligence and HYPERLINK "http://ross.typepad.com/blog/2006/02/learning_from_w.html"collaborative intelligence, as first pointed out by Mitch Kapor: pACalibriJ@DF @DF @DF  Th((3(((A((O(F(('z@#1 W...Tons of interesting types of collaborative filtering, like Digg, is TiVo like, indicating individual preferences, with some algorythm logic. Valid and interesting, but people are not connecting. Different from a bunch of people focusing on creating something. That is higher value than collaborative filtering, my thesis, if you can get people to work together. Look at health information, broadly speaking, why are doctors not collaborating to build such a resource -- the lack of information, locked up in a database that Harvard publishes, kills people. I can feel the opportunity... fX>ACalibri@DF  dZT"   z $$ DEx y 11!    z $$ DEx y 11z"#1  HYPERLINK "http://digg.com"Digg is the archetype for low threshold participation. Simply Favorite something you find of interest, a one click action. You don't even have to log in to contribute value, you have HYPERLINK "http://many.corante.com/archives/2005/11/03/programmers_definition_of_social_software.php#46279"Permission to Participate.HYPERLINK "http://Del.icio.us" Del.icio.us taps both personal and social incentives for participation through the low threshold activity of tagging. Remembering the URL is the hardest part, and you have to establish an identity in the system. Commenting requires such identity for sake of spam these days and is an under-developed area. Subscribing requires a commitement of sustained attention which greatly surpasses reading alone. Sharing is the principal activity in these communities, but much of it occurs out of band (email still lives). We Network not only to connect, but leverage the social network as a filter to fend off information overload. Some of us Write, as in blog, and some of us even have conversations. But these are all activities that can remain peripheral to community. To Refactor, Collaborate, Moderate and Lead requires a different level of engagement -- which makes up the core of a community. ACalibrid@DF @DF @DF @DF H   (((;((r(l(((( (b((b( (U( (W((l((p(((((U   z $$ DEx y 11z@#1  fX>ACalibri@DF  T   z $$ DEx y 11z"#1 nAs we engage with the web, we leave behind breadcrumbs of attention. Even when we Read, our patterns are picked up in referral logs (especially with expressly designed tools, like Measure Map), creating a feedback loop. But reading alone isn't enough to fulfill our innate desire to remix our media, HYPERLINK "http://www.zephoria.org/thoughts/archives/2005/10/08/remix_is_active.html"consumption is active for consumers turned users. ACalibrid@DF @DF H@DF @DF  p@(S(((V((   z $$ DEx y 11z"#1 Most of Chris Anderson's Long Tail examples have focused on models of consumption, not HYPERLINK "http://longtail.typepad.com/the_long_tail/2005/02/long_tail_faq_1.html"production, where intelligence is largely artificial. Amazonian algorythms guide users down the long tail from Britney Spears to Nobodys, made available without the constraints of shelf space. But the interesting question is HYPERLINK "http://joi.ito.com/archives/2004/10/10/will_the_tail_wag.html"will the tail wag? Can users discover their own power together to either discover something great, or even create it? pACalibriJ@DF @DF @DF  J(W(S( ((J((d   z $$ DEx y 11   z $$ DEx y 11z@#1 Social software brings groups together to discover and create value. The problem is, users only have so much time for social software. The vast majority of users with not have a high level of engagement with a given group, and most tend to be free riders upon community value. But patterns have emerged where low threshold participation amounts to collective intelligence and high engagement provides a different form of collaborative intelligence. To illustrate this, lets explore the Power Law of Participation: sX>ACalibri@DF   T   z $$ DEx y 11 z @#ڇ1  5:41 PM fHACalibri@F    ^ z $$ DEx y  4ڇ1ڇ1 z @#ڇ1 Monday, May 01, 2006 fHACalibri@F   (^ z $$ DEx y  4ڇ1ڇ1z $DE  4 >ڇ1???? z $DE  >ڇ1???? @ $n#OcuY_6crPNG  IHDR!gAMAOX2tEXtSoftwareAdobe ImageReadyqe<PLTE<<<״zNnnnڧ;;Ԭk<}}[,ιn5VCmzj111V&cccZZZ魭Ĵ{{{]]]d5fppp؝U !!!~ʹhhhξ}}}uuujj]+++bbb㴤ҕ̪۬̎@@{̙ҝÓI뼬vUɚuԥUUUX3±PP```v]]~~~Zp˧eXsss{PwwwuʺkkkNNNh9MMb/a1^/a 򶶶SSSЀvg@@@@@LPPP?"7PPЦppɗyĚ=ڹy. ص00[෷``'yj̼n?``X(|whſoo/縨c0߮on[?ȸïNzv~rɮr_WWss''ddϠn^PatRNSS%IDATx `yOyAt32Ivug66`IA)T<76bj;˵e6No)>dɶ~cl0 И4!mCMޝ-K'Y:ݯjwvvo3쬅$%Xdddddddddd2hN>2*rw_эJ6}~%Շܸtֱ P+:1g"|0٨IPl2gcD#1#GNn -bUuomd`1#CH~]Fuʀm| nmz 40Eͨz@כ!pEt ;,64bzq|**g۲!*a2mwJZ5T.h @ j\2N \I0ƫ6Sm dAö.s?)"" N8>h#mˇ۲).F[b 4CfqKl[P;Κj~]%6轄~Sxm M1_1k҃QǁS4kvP| 7xt%3Kl &ėL>D=P A4åP*pQ78);偛 e 0 !-zHȄ//Enӕ FAkیMW@RIh2'DF6O!,G`2K2\ %? 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The kits ship on July 1. sX>ACalibri@DF  T0 z $$ DEx y ܇1܇1z"#܇1 Lego continues to impress: it's emerging as a surprising best-practice case study in how to extend Web 2.0 techniques to a traditional consumer products company. I write about Lego in the book, but today's news that they're going to HYPERLINK "http://radar.oreilly.com/archives/2006/04/lego_to_open_source_the_mindst.html"open source the Mindstorm NXT software is both further evidence of the company's smart strategy and an opportunity to do a quick roundup of Lego's Long Tail virtues: pACalibriJ@DF @DF @DF  ,((Z(&(z"#܇1 There's the distributed innovation model that allowed HYPERLINK "http://mindstorms.lego.com/community/default.aspx"passionate users to help design the new HYPERLINK "http://mindstorms.lego.com/"Mindstorm NXT robot construction kits. It was the subject of a HYPERLINK "http://www.wired.com/news/culture/0,69946-0.html?tw=wn_tophead_1"Wired cover story in February. pACalibriJ@DF @DF @DF  Rh(6(>((((( (2(M((zR  ܇1Symbol*-. z $$ DEx y &$܇1܇1z"#܇1 There's HYPERLINK "http://www.lego.com/eng/factory/"Lego Factory, which combines mass customization with peer production, as I wrote about HYPERLINK "http://www.thelongtail.com/the_long_tail/2005/10/friday_fanboy_l.html"here. pACalibriJ@DF @DF @DF  J((-( (K(R((zR  ܇1Symbol**+ z $$ DEx y &$܇1܇1z"#܇1 dThere's the HYPERLINK "http://shop.lego.com/"huge online-only inventory, ranging from individual pieces to HYPERLINK "http://shop.lego.com/product.asp?p=10030"$300 superkits. pACalibriJ@DF @DF @DF  fJ( ("(($(5((zR  ܇1Symbol*'( z $$ DEx y &$܇1܇1&),% z $$ DEx y ܇1܇1" z $$ DEx y ܇1܇1z@#܇1 3Lego: How to Web 2.0 a consumer products company |DACalibri@D@F H  @6Z z $$ DEx y ܇1܇1 $/135z $DE  >܇1a.???PA? ?Y@ z @#܇1  5:50 PM fHACalibri@F    ^ z $$ DEx y  4܇1܇1 z @#܇1 Monday, May 01, 2006 fHACalibri@F   (^ z $$ DEx y  4܇1܇1z $DE  4 >܇1???? z@#܇1  sX>ACalibri@DF  T z $$ DEx y ܇1܇1z $DE  >܇1Q@???? @ $F ^"Lភ JFIFddC    !'"#%%%),($+!$%$C   $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$e: !1"AQ2aBq#$34CRUb-1!A"2Qaq ?@P(Z:m+KƇ&>LD((Ǘ1Ȯ9/5vǎ-3~}ηj $j!gH+y7zߗCtFrhV\H\*.7'3ڔoėwŸV( @P( A]5T$)8KDw SIPIzI=LЛ^27%. R (\@ҝgt*cƅr[ ^6>\Pu>-Pi]YqpێnjgtgAX]:婮)XߐN$Y[Ozur jkz!?+̫6r9' @P( PHʈxfSB/6ӃAXAWu{PI'sQ4.^T; iH $!+M#%z!Є c# a,x( @PU\` CP#*QBA+JA?$EqN;f'0u~(KzVL}BFT) ۰}=Q:zEg'jKFVd&;8[m( )ryPL`EFtqQR7Ki>k/^V"K(2JuNќ%iWɃ)D?C~bcS1do7T˲dF3R@ν'=Ӻ%les,GrB|Uw@81o}NIIS2<(nF =*fVˋFRZNj+u@P( A*Ů- e6Tڂ҈)PqZ>%bf8qVtDv\ۡK? ڮ'g;U#ӵށ@P( @PA-4hn( AX *'s F]bU\:rZJVg\l SސbLwL1ےQ#ߵNlj;f|ǧ)FzzL--Sڒ[n6U4r7)yǘq=W]*pooQj䩄eAp/Jj `"nnC'bVI)qW ><¦ї5u1͆qM'* E_SI\80s8կ;ywNf}W`tqV@P( @P(J&SE3a8ieNhWO҃ܫ/N,v;ǟM)n@* c&\zN,34iL i[Ѥ8дBHۅ*kis:߲[-ZxY_lHAimăn.~[sv?MͳJh|IuqlH ±* }( @P( qE6kqq!2T@A۪?]SYn$h )Vw$<qR>.Y7ގ[f u.>"ܞRH8^eJmDy( O_T󧝳9pn*[(Sam( +i(?TAaP( @P( zCypZ!$y-mK*m1CR-Ym7M}>Zg$X YM+KZݧ1p"KP\NS}*)#6WBb&;S"?l%N8BDg{T/ c$FEJ҅=;!9.@P( @PC":DW+ HIu-mds'fw12#'†ޚ#TLp(ߌT>̹LMmzwv _&=l1Yl:ړ 8׿;qVm[|jW]Nҗt&*T[PPQPsJ:S3 7fܫ|qha8T?P( @P( Kskur"ڜBT{}+7Z[q-RKEyAt꿲]F #=Agu^%#Vi#ʁЍ/$z9`w$qߚz5ix3s\q?UnDAb,ti$zWdP( AzV*-H[6-H] 5 -Hh%4-H 3 -H2-H 1 -H)0-H΁ / -Hف%-Hq--H .-H , -H Z*-Hd +-Ho ) -H|M'-HɃ (-Hԃ & -H $ -H -H-H  -H" -H7-HP  -H]-Hw  -H -H-H  -H -HЄ 7yӄ#@3\:XNƇwdLY0 Y0 dؙK3‹zV+ `ےXDd_*$K3‹zV,pےXDd_耀5 OƧmdpC- t!|$`EC$&|i$`oGU$`2-:AG"1맬b$`·U4I܋9$`KfA0L$`&E`u4(3K3‹0e 0g-Ih`30hgTPhase 2 - Determine Marketability Rankingz@#1 +Phase 2 - Determine Marketability Ranking v>ACalibri@DF  8.T " z $$ DEx y 1E~1z $<$LMNOu+<_$1??@@PAA??>> ?>FI9haDeCrC*6)BackflipAz@#Р1 Better layout than blinkbits. v>ACalibri@DF  ,"T  z $$ DEx y Р1i1%%7J]p%8K^q&9L_rzWX^f} $1%8%e@0?7P@? @n"@ %z $DE  1???4zATUB?s3? z@#1 %Marketability Ranking (10 = High) v>ACalibri@DF  2(T  z $$ DEx y 11z@#9M1 /Also searches other social bookmarking sites. v>ACalibri@DF  <2T , z $$ DEx y 9M1%M1z $DE  w1???PA?@6B z $DE  w1???PA?@6B z $DE  >w1???VU^A>? @6Bz@#!M1 !http://www.wink.com/mindmanager TACalibri.@DF @DF  D$((jx z $$ DEx y !M1!M1z@#M1  Unknown v>ACalibri@DF   T z $$ DEx y M1M1z@#M1 7 v>ACalibri@DF  Tc z $$ DEx y M1M1z@#[L1 5 v>ACalibri@DF  T` z $$ DEx y [L1[L1z@#K1  v>ACalibri@DF  Tu z $$ DEx y K1K1z@#K1  Del.icio.us RACalibri,@DF @DF  0((h   z $$ DEx y K1K1z@#K1 Categorized Tags v>ACalibri@DF  T   z $$ DEx y K1K1z@#lK1 OInternal search found my bookmark. Full search (using zmiff.com) found Zero? RACalibri,@DF @DF  |R"(6((h6 ;K z $$ DEx y lK1>K1z@#;K1 Claim 4 million bookmarks. v>ACalibri@DF  * T  z $$ DEx y ;K10K1z@#-K1 3 v>ACalibri@DF  T] z $$ DEx y -K1-K1z@#*K1 !http://zniff.com/?s=mindmanager TACalibri.@DF @DF  D$((jr z $$ DEx y *K1*K1z@#%K1  Del.icio.us RACalibri,@DF @DF  0((h   z $$ DEx y %K1K1z@#J1 %Preview image of site. Has Groups. v>ACalibri@DF  2(T! z $$ DEx y J1gJ1z@#J1 6 v>ACalibri@DF  TZ z $$ DEx y J1J1z@#]J1 )http://www.shadows.com/tags/mindmanager TACalibri.@DF @DF  L,('(jo z $$ DEx y ]J1]J1z@#ZJ1  Del.icio.us RACalibri,@DF @DF  0((h   z $$ DEx y ZJ1UJ1z@#I1 RSS Feed based. v>ACalibri@DF  T  z $$ DEx y I1I1z@#I1 )RSS Feed based. Easy to add your site. v>ACalibri@DF  6,T & z $$ DEx y I1I1z@#I1 5 v>ACalibri@DF  TW z $$ DEx y I1I1z@#I1 1http://www.rojo.com/feed-search/?q=mindmanager TACalibri.@DF @DF  T4(.(jl z $$ DEx y I1I1z@#I1  Unknown v>ACalibri@DF   T z $$ DEx y I1I1z@#H1 9 v>ACalibri@DF  TT z $$ DEx y H1H1z@#9G1 )Great auto-fill of tags in search bar. RACalibri,@DF @DF  V,"("((h" % z $$ DEx y 9G1)G1z@#G1 -http://www.rawsugar.com/search/mindmanager/ TACalibri.@DF @DF  P0(+(ji z $$ DEx y G1G1z@#F1 Digg v>ACalibri@DF   Tq z $$ DEx y F1F1z@#E1 8 v>ACalibri@DF  TQ z $$ DEx y E1E1z@#E1 IMore "News" focused, not really bookmarking. Would require more effort. v>ACalibri@DF  VLT+ z $$ DEx y E1E1z@#E1 Interesting approach. v>ACalibri@DF  $T  z $$ DEx y E1E1z@#E1 %http://www.newsvine.com/mindmanager TACalibri.@DF @DF  H((#(jf z $$ DEx y E1E1z@#E1  Squidoo v>ACalibri@DF   T^ z $$ DEx y E1E1z@#D1 +Select multiple tags as a search method. v>ACalibri@DF  8.T z $$ DEx y D1D1z@#D1 Similar to the rest v>ACalibri@DF  "T  z $$ DEx y D1D1z@#QD1 1 v>ACalibri@DF  TN z $$ DEx y QD1QD1z@#MD1  Del.icio.us RACalibri,@DF @DF  0((h  K z $$ DEx y MD1HD1z@#C1 9Nothing that intriguing to stand out from Del.icio.us. RACalibri,@DF @DF  f<"(*((h* 23 z $$ DEx y C1uC1z@#qC1 1 v>ACalibri@DF  TK z $$ DEx y qC1qC1z@#mC1  Del.icio.us RACalibri,@DF @DF  0((h  % z $$ DEx y mC1hC1z@#dC1  Del.icio.us RACalibri,@DF @DF  0((h  8 z $$ DEx y dC1`C1z@#B1 1 v>ACalibri@DF  TH z $$ DEx y B1B1z@#B1 OMore personal bookmarks. Social is called "Society" but has limited features. v>ACalibri@DF  \RT L z $$ DEx y B1B1z@#iA1 %Mixed characters. Not all English. v>ACalibri@DF  2(T ! z $$ DEx y iA1\A1z@#WA1  Asain? v>ACalibri@DF   T z $$ DEx y WA1WA1z@#;A1 2 v>ACalibri@DF  TE z $$ DEx y ;A1;A1z@#@1  Del.icio.us RACalibri,@DF @DF  0((h   z $$ DEx y @1@1z@#ɩ1 )Not a social site. Personal bookmarks. v>ACalibri@DF  6,T % z $$ DEx y ɩ11z@#1 Interesting interface v>ACalibri@DF  $T   z $$ DEx y 11z@#1  Unknown v>ACalibri@DF   T z $$ DEx y 11z@#1 2 v>ACalibri@DF  TB z $$ DEx y 11z@#1 2 v>ACalibri@DF  T? z $$ DEx y 11z@# 1 GNot very popular tagging. Most popular is one user's and only has 50. v>ACalibri@DF  TJT.5 z $$ DEx y 1稐1z@#娐1 #Interesting web search features. v>ACalibri@DF  0&T  z $$ DEx y 娐1ܨ1z@#ͨ1 1 v>ACalibri@DF  T< z $$ DEx y ͨ1ͨ1z@#Ȩ1 -http://www.gravee.com/search?q=mindmanager TACalibri.@DF @DF  P0(*(jT z $$ DEx y Ȩ1Ȩ1z@#Ũ1  Unknown v>ACalibri@DF   T z $$ DEx y Ũ1è1z@#1  Del.icio.us RACalibri,@DF @DF  0((h   z $$ DEx y 11z@#1 %No MM Results. Problems logging in. v>ACalibri@DF  2(T " z $$ DEx y 11N z $$ DEx y 11M z $DE  1???z> $1 z@#1 !non-commercial research project fX>ACalibri@DF  .$Tz@#W1 1Been around a long time. Now owned by LookSmart v>ACalibri@DF  >4T & z $$ DEx y W11z@#1 300 results. v>ACalibri@DF  T  z $$ DEx y 11z@#1 6 v>ACalibri@DF  T9 z $$ DEx y 11z@#1 _http://www.furl.net/search?enc=UTF-8&chn=front&search=true&keyword=mindmanager&src=7&x=0&y=0 TACalibri.@DF @DF  b(\(jN z $$ DEx y 11z@#1  Del.icio.us RACalibri,@DF @DF  0((h   z $$ DEx y 1{1z@#/1 Nothing that unique. v>ACalibri@DF  $T  z $$ DEx y /11z@#1 3 v>ACalibri@DF  T6 z $$ DEx y 11z@#1 /http://www.connotea.org/search?q=mindmanager TACalibri.@DF @DF  R2(,(jK z $$ DEx y 11z@#1  Del.icio.us RACalibri,@DF @DF  0((h   z $$ DEx y 1 1z@#B1 1 v>ACalibri@DF  T3 z $$ DEx y B1B1z@#?1  Unknown v>ACalibri@DF   T z $$ DEx y ?1>1z@#11 KNot really a social bookmark site. It is for linking to academic papers. v>ACalibri@DF  XNT  z $$ DEx y 111z@#1 ?Not sure if related to blinkbits. Company blog is on Blogger. RACalibri,@DF @DF  lB"(( (h < z $$ DEx y 1{1z@#c1 4 v>ACalibri@DF  T0 z $$ DEx y c1c1z@#`1 +http://www.blinklist.com/tag/mindmanager/ TACalibri.@DF @DF  N.()(jE z $$ DEx y `1`1z>B@#1 Digg JACalibri@DF    ` z $$ DEx y 11z@#01 )Navigation, too many Ads, and taxonomy. v>ACalibri@DF  6,T & z $$ DEx y 011z@#1 1 v>ACalibri@DF  T- z $$ DEx y 11z@#1 !A really long google.com string vRACalibri,@DF @DF  N$"((( ΀22Z'DIekL2MDݭ9@dDh B z $$ DEx y 11z@#q1  Del.icio.us RACalibri,@DF @DF  0((h  p z $$ DEx y q1l1z@#1  Del.icio.us RACalibri,@DF @DF  0((h   z $$ DEx y 11z@#1 5http://www.wists.com/everyone/search?q=mindmanager TACalibri.@DF @DF  X8(2(j{ z $$ DEx y 11z@#1 #Only 194 total public bookmarks? v>ACalibri@DF  0&T  z $$ DEx y 1~1z@#{1 !Add image file... Pro and Con. v>ACalibri@DF  .$T z $$ DEx y {1{1 z $$ DEx y {11z@#r1  v>ACalibri@DF  T z $$ DEx y r1d1z@#b1  v>ACalibri@DF  T z $$ DEx y b1C1z@#L1 ?Easy sort and related tags has counts. Can add my AdSense Ads RACalibri,@DF @DF  lB"(2((h+/2 9 z $$ DEx y L1ؖ1z@#c1 =Not a social site. Just an online personal boolmarks/rss. RACalibri,@DF @DF  j@"(5((h+5 8 z $$ DEx y c1E1z@#@1 1 v>ACalibri@DF  T* z $$ DEx y @1@1z@#;1  Unknown v>ACalibri@DF   T] z $$ DEx y ;1:1z@#1 9 v>ACalibri@DF  T' z $$ DEx y 11z@#Җ1 /http://www.simpy.com/links/search/mindmanager TACalibri.@DF @DF  R2(-(j< z $$ DEx y Җ1Җ1z@#̖1  Del.icio.us RACalibri,@DF @DF  0((h  J z $$ DEx y ̖1Ȗ1z@#31 ;Most popular tag is "model railroad" with only 16 links! v>ACalibri@DF  H>T 7 z $$ DEx y 311z@#1 1 v>ACalibri@DF  T$ z $$ DEx y 11z@#1 +http://scuttle.org/search/all/mindmanager TACalibri.@DF @DF  N.()(j9 z $$ DEx y 11z@#1  Del.icio.us RACalibri,@DF @DF  0((h  7 z $$ DEx y 11z@# 1 Rising in popularity? v>ACalibri@DF  $T  z $$ DEx y 11z@#1 Only 1 MM link. It's mine. v>ACalibri@DF  * T  z $$ DEx y 11z@#1 4 v>ACalibri@DF  T! z $$ DEx y 11z>B@#1 Digg JACalibri@DF    `$ z $$ DEx y 11z@#1 )http://reddit.com/search?q=mindmanager TACalibri.@DF @DF  L,(&(j6 z $$ DEx y 11z@#w1 Only 1 MM link. It's mine. v>ACalibri@DF  * T  z $$ DEx y w1^1z@#Y1  v>ACalibri@DF  T z $$ DEx y Y1U1z@#S1 1 v>ACalibri@DF  T z $$ DEx y S1S1z@#L1 ?http://netvouz.com/action/searchBookmarksI?query=mindmanager TACalibri.@DF @DF  bB(<(j3 z $$ DEx y L1L1z>B@#I1  Del.icio.us ^ACalibri,@DF @DF   4((t   z $$ DEx y I1D1z@#s1 1Groups. Seems focused on building communities. v>ACalibri@DF  >4T z $$ DEx y s111z@#<1 Not many MM results. v>ACalibri@DF  $T  z $$ DEx y <141z@#.1 7 v>ACalibri@DF  T z $$ DEx y .1.1z@#(1 'http://ma.gnolia.com/tags/mindmanager TACalibri.@DF @DF  J*(%(j0 z $$ DEx y (1(1z@#%1  Squidoo v>ACalibri@DF   T z $$ DEx y %1$1z@#1 1No MM Results. Seems more personal than social. v>ACalibri@DF  >4T . z $$ DEx y 11z@#1 7Able to select text from page when creating bookmark? v>ACalibri@DF  D:T 4 z $$ DEx y 1~1z@#|1 3 v>ACalibri@DF  T z $$ DEx y |1|1z>B@#t1 Del.icio.us? ^ACalibri,@DF @DF   6((t   z $$ DEx y t1l1z@#h1 /http://looklater.com/view/search/mindmanager TACalibri.@DF @DF  R2(,(j- z $$ DEx y h1h1z@#M1  Confusing v>ACalibri@DF  T z $$ DEx y M1K1z@#I1 1 v>ACalibri@DF  T z $$ DEx y I1I1z@#E1  Unknown v>ACalibri@DF   T z $$ DEx y E1C1z@#Ҍ1 Del.icio.us? RACalibri,@DF @DF  2((h   z $$ DEx y Ҍ1ˌ1z@#1 MOnly 1 result is MindJet Blog. Feels limited to predefined popularity tags. RACalibri,@DF @DF  zP"(((4h % z $$ DEx y 11z@#1 1 v>ACalibri@DF  T z $$ DEx y 11z@#1 Ahttp://kinja.com/lucky.knj?q=mindmanager&topic_submit=Search%21 TACalibri.@DF @DF  dD(?(j' z $$ DEx y 11z@#Ћ1 ANo MM results? I have NoteTalkers.com tagged with mindmanager! RACalibri,@DF @DF  nD"(2( (h2 = z $$ DEx y Ћ11z@#1  Layout v>ACalibri@DF   T z $$ DEx y 11z@#|1 4 v>ACalibri@DF  T z $$ DEx y |1|1z@#t1 -http://feedmelinks.com/search?q=mindmanager TACalibri.@DF @DF  P0(+(j$ z $$ DEx y t1t1z>B@#r1 Del.icio.us? ^ACalibri,@DF @DF   6((t   z $$ DEx y r1l1z@#֊1 Not very many MM results. v>ACalibri@DF  (T  z $$ DEx y ֊1͊1z@#ʊ1 )Very popular site, so lots of potential v>ACalibri@DF  6,T  z $$ DEx y ʊ11z@#1 8 v>ACalibri@DF  T  z $$ DEx y 11z@#1 ehttp://digg.com/search?search=mindmanager&submit=Search&area=all&type=both&age=60&search-buried=on TACalibri.@DF @DF  h(b(j! z $$ DEx y 11z@#1 Digg v>ACalibri@DF   T z $$ DEx y 11z@# 1 '425 Results. Related common tag list. v>ACalibri@DF  4*T z $$ DEx y 1ډ1z@#牐1 Basic functionality v>ACalibri@DF  "T  z $$ DEx y 牐1≐1z@#׉1 10 v>ACalibri@DF  T z $$ DEx y ׉1׉1z@#Ӊ1 -http://del.icio.us/search/?all=mindmanager TACalibri.@DF @DF  P0(*(j z $$ DEx y Ӊ1Ӊ1z@#;1  Del.icio.us RACalibri,@DF @DF  0((h   z $$ DEx y ;171z@#01 +MM Search returns only 2 FreeMind links. RACalibri,@DF @DF  X."(((h !' z $$ DEx y 011z@#1 1 v>ACalibri@DF  T z $$ DEx y 11z@#1 -http://de.lirio.us/rubric?like=mindmanager TACalibri.@DF @DF  P0(*(j z $$ DEx y 11z@#ӈ1  Del.icio.us RACalibri,@DF @DF  0((h  o z $$ DEx y ӈ1Έ1z@#v1 No MM results. v>ACalibri@DF  T   z $$ DEx y v1o1z@#h1 1 v>ACalibri@DF  T z $$ DEx y h1h1z>B@#c1  Del.icio.us ^ACalibri,@DF @DF   4((t  \ z $$ DEx y c1_1z@#[1 Shttp://buddymarks.com/search.php?action=search&keywords=mindmanager&submit=Search TACalibri.@DF @DF  vV(Q(j z $$ DEx y [1[1z@#"1 )http://blogmarks.net/search/mindmanager TACalibri.@DF @DF  L,('(j z $$ DEx y "1"1z@# 1 Sorted by date. v>ACalibri@DF  T | z $$ DEx y 11z@#1 Pro v>ACalibri@DF  Tv z $$ DEx y 11z@#1 Con ]B>ACalibri@DF   ΀22Z'DIekL2MDݭ9@dDT~ z $$ DEx y 1p1 z $DE  1???ydz $1 z $DE  1???vaz $1 z $DE  1???s^z $1 z $DE  1???p[z $1 z $DE  1???mXz $1 z $DE  1???sjUz $1 z $DE  1???`ogRz $1 z $DE  1???M\dOz $1 z $DE  1???:IaLz $1z@#1  sX>ACalibri@DF  T z $$ DEx y 11 z $DE  1???'6^Iz $1z@#1  sX>ACalibri@DF  T z $$ DEx y 11 z $DE  1???#[Fz $1 z $DE  1???XCz $1 z $DE  1???U@z $1 z $DE  1???R=z $1O:z $1 z $DE  1???L7z $1z@#1  sX>ACalibri@DF  T z $$ DEx y 11 z $DE  1???I4z $1z@#1  sX>ACalibri@DF  T z $$ DEx y 11 z $DE  1???F1z $1 z $DE  1???rC.z $1 z $DE  1???_n@+z $1 z $DE  1???L[=(z $1 z $DE  1???9H:%z $1z@#1  sX>ACalibri@DF  T z $$ DEx y 11 z $DE  1???&57"z $1 z $DE  1???"4z $1 z $DE  1???1z $1 z $DE  1???.z $1 z $DE  1???+z $1z@#1  sX>ACalibri@DF  T z $$ DEx y 11 z $DE  1???(z $1z@#1  sX>ACalibri@DF  T z $$ DEx y 11 z $DE  1???%z $1 z $DE  1???" z $1 z $DE  1??? 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Times New Roman'( z $$ DEx y &$^1^1&% z $$ DEx y ^1^1z"#^1 This will help form the basis of your on-line personality. Others can and will see all your bookmarks so don t create just links to your site. Search the public tags to increase your number of on-topic bookmarks. Add a few off-topic sites from your personal bookmarks so it helps represent other interests you have. Export your del.icio.us bookmarks in both XML and HTML files for use later. vhN(A"Times New Roman@DF  d# z $$ DEx y ^1^1z"#^1 tThe hub of all Social Bookmarking is Del.icio.us. It has to be your starting point. I would suggest creating a non-personal userid that represents your blog or site s focus. Add as many links as you can to your site and similar sites. There are many tools available to enhance your browser and make this easier. vhN(A"Times New Roman@DF  vd! z $$ DEx y ^1^1z"#^1 While looking at ways to promote this site I spent a lot of time doing Social Bookmarking. There are aton of  Social services, so for this post I ll focus mainly of Del.icio.us-like sites and using them to create links and traffic to your site. Hopefully this will provide a starter guide for others wanting to increase their site s visability. N(A"Times New Roman@DF  d z $$ DEx y ^1^1 "$z $DE  >^1???PA? ?`9@' z $<$LMNOu_$+^1??@@PAA??>> ?>FI9haDeCrC*6p.*M2.Dw0e 3nGsAB"/@]qt z @# ^1  5:29 AM fHACalibri@F    ^ z $$ DEx y  4 ^1 ^1 z @# ^1 Thursday, May 11, 2006 fHACalibri@F   *^ z $$ DEx y  4 ^1 ^1z $DE  4 > ^1???? z@# ^1  sX>ACalibri@DF  T z $$ DEx y  ^1 ^1z $DE  > ^1???? @ $zV2-H & @-29z-H( $ @-29z-H4v#@,29z-H " @-29z-Hb!@,29z-H @-29z-H"p@,29z-H  @-29z-H @-29z-H# @-29z-H 0@,29z-H@,29z-H  @-29z-H@,29z-H  @-29z-H) @-29z-H>@,29z-HS  @-29z-H` @-29z-Hu 7@-29zY0 Y0 d6耀O:;I(LKA'r t!(A0H d耀f'^/MgO:;I(L0jv!3(A0A0/ A0<# x˻'耀)!c2Cizf'^/Mg`)jv!3(A0_A0z A0# dv 耀oDk=)!c2Cizf@jv!(A0 d耀r`QʤGjyToDk=sv!$`fW pAVPtK3‹0e 3nGsAB"/@]qtWhile looking at ways to promote this site I spent a lot of time doing Social Bookmarking. There are aton of  Social services, so for this post I ll focus mainly of Del.icio.us-like sites and using them to create links and traffic to your site. Hopefullz@# 1 Research - Coran v>ACalibri@DF  T   z $$ DEx y  11&: z $<$LMNOu_$+< 1??@@PAA??>>|6 ?>FI9haDeCrC*6UUTChanging Media: Blogging (at Corante.com)z@#1 -Research - Snippets from Corante.com Inter RACalibri,@DF @DF  Z0"((( h % z $$ DEx y 11&: z $<$LMNOu_$+<1??@@PAA??>>|6 ?>FI9haDeCrC*6s.on*ocTChanging Media: Blogging (at Corante.com)z@#1 1Research - Snippets from Corante.com Interviews RACalibri,@DF @DF  ^4"(((h % z $$ DEx y 11&: z $<$LMNOu_$+<1??@@PAA??>>|6 ?>FI9haDeCrC*6./TChanging Media: Blogging (at Corante.com)z@#71 3Reference - Snippets from Corante.com Interviews v>ACalibri@DF  @6T  z $$ DEx y 711&: z $<$LMNOu_$+<71??@@PAA??>>|6 ?>FI9haDeCrC*60 UUTChanging Media: Blogging (at Corante.com)0e GC;ZPԌ 7hXmbReference - Snippets from Corante.com Interviewsz@#L1 %Refre - Power Law of Participation v>ACalibri@DF  2(T  z $$ DEx y L11 z $<$LMNOu_$+<L1??@@PAA??>> ?>FI9haDeCrC*6f Paic\Power Law of Participation (by Ross Mayfield)0e 1XMfE+̳r-d0i hmLRefrence - Power Law of Participationz@#N1 'Refrence - Power Law of Participation v>ACalibri@DF  4*T  z $$ DEx y N11 z $<$LMNOu_$+<N1??@@PAA??>> ?>FI9haDeCrC*6%\Power Law of Participation (by Ross Mayfield)zV(耀ØjxM^s<\ 3O&:X0,w!(A8h#  A8# A8$ A8P% 0 d)ڧK3‹z@#[1 Blog v>ACalibri@DF   T z $$ DEx y [1Z1 z $<$LMNOu_$+[1??@@PAA??>> ?>FI9haDeCrC*6433z@#c1 Blog Post - DRAFT v>ACalibri@DF  T   z $$ DEx y c1Z1 z $<$LMNOu_$+c1??@@PAA??>> ?>FI9haDeCrC*6 0e 3nGsAB"/@]qt$Blog Post - DRAFTz@# 1 I v>ACalibri@DF  T z $$ DEx y 1 1 z $<$LMNOu_$+ 1??@@PAA??>> ? >FI9haDeCrC*60 = ghz@# 1  Groups v>ACalibri@DF   T z $$ DEx y 1 1z@# 1  Import v>ACalibri@DF   T z $$ DEx y 1 1zV.耀 i%J2QH4!S@~_Cb?;n2uv!&@(A0A0 A0# A0A0 A0A07 xg耀e39G+  i%J2QH4!p*uv!;(A0A0 A0# A0 A0" dl耀K.\e39G+ V"uv!3(A0-A0H A0S# dv 耀Dr G䑑K.\,*uv!(A0vA0 A0# dv 耀,FTO%RnDr G䑑0$vv! $`GCH (ym @38Z<9E6["CvG-P ]@,29z-P0]  @-29z-P] @-29zA8^& A8@_ A8_xN/耀뚭BmYo84,FTO%Rnvv!(-P0`@,29zPbK3‹z@# 1 Send to other services r:ACalibri@D  &P  z $$ DEx y 11 z $<$LMNOu_$+ 1??@@PAA??>> ? >FI9haDeCrC*6z@# 1  Import v>ACalibri@DF   T z $$ DEx y 1 1z@# 1 Send to other services. r:ACalibri@D  (P  z $$ DEx y  11 z $<$LMNOu_$+ 1??@@PAA??>> ? >FI9haDeCrC*6mpor)z@#4 1 Send to 11 other services. r:ACalibri@D  * P  z $$ DEx y 4 11 z $<$LMNOu_$+4 1??@@PAA??>> ? >FI9haDeCrC*6r se icz>B@#1 Plugin for Wordpre ^ACalibri,@DF @DF   <(( t  V   z $$ DEx y 11 V z $<$LMNOu_$+<1??@@PAA??>> A ?>FI9haDeCrC*6al Bkmz>B@#1 ?Your "Shadow Tag Cloud" can be posted on MySpace or WordPress ^ACalibri,@DF @DF   pB"()((t) 04T   z $$ DEx y 11@SU>F   z $$ DEx y 11z>B@#\1 1Import postings from Del.icio.us based on Tags ^ACalibri,@DF @DF   b4"(((t *A   z $$ DEx y \11z>B#"1 7|ACalibriJ@DF @DF @DF   \"($((`pV4&uGZ'DZHYPERLINK "http://www.shadows.com/"Shadows :5<B(   z $$ DEx y 11 'E,   z $$ DEx y 1o1z>B@#1 1REST API and examples of how to build queries. JACalibri@DF   B4` -C   z $$ DEx y 1u1;   z $$ DEx y 1 16   z $$ DEx y ~1 1z>B@#s1 9MySpace Organizer (Friend Import) and Friend Space Gen ^ACalibri,@DF @DF   `<((0t 3=   z $$ DEx y s1f1z>B@#01  JACalibri@DF   `?   z $$ DEx y 0101z>B@#[1 Submit your bookmarks to 11 other social bookmarking services. (Create an account, then go to Settings - External Accounts. Don't do this with just the default IP address based account.) JACalibri@DF   ` z>B@#1 eTaxonomy for tags. (Intuitive names of topics and one of the better directories I've seen recently) JACalibri@DF   vh` bz>B#"1 <|ACalibriJ@DF @DF @DF   `"(%((`pV4&uGZ'D %^HYPERLINK "http://www.tagtooga.com/"TagTooga #%   z $$ DEx y 11   z $$ DEx y ]1 1   z $$ DEx y ^1I 1     z $$ DEx y ^1 1z>B#"N1 xNACalibri^@DF @DF @DF @DF   <@((0((( (`pV4&uGZ'DT `tLots of HYPERLINK "http://ma.gnolia.com/support/addons"Add-ons available. Not just bookmarklets and toolbar buttons. &   z $$ DEx y N1:1z>B@#$1 7Groups, ratings, saved copies, and community focused. JACalibri@DF   H:` 4$   z $$ DEx y $11z>B@#S1 7Easy sync with Del.icio.us (under Third Party Tools) JACalibri@DF   H:` 3z>B#"21 7|ACalibriJ@DF @DF @DF   Z"(!( (`pV4&uGZ'DXHYPERLINK "http://ma.gnolia.com"Ma.gnolia z>B@#1 ECan add your AdSense account and they only show ads to non-members. ^ACalibri,@DF @DF   vH"( ((0t B   z $$ DEx y 10 1.   z $$ DEx y n 1o1   z $$ DEx y n 1 1 +-#z $DE  k 1???PA??@ z>B@#S 1 !Groups, watchlists, and notes. ^ACalibri,@DF @DF   R$"(( ( t z>B@#, 1 ?Simpy API (REST) can be integrated with Java, PHP, or Python. ^ACalibri,@DF @DF   fB((9t <z>B#" 1 <|ACalibriJ@DF @DF @DF   zL"(((`pV4&uGZ'D JHYPERLINK "http://simpy.com/"Simpy z>B#" 1 JACalibri@DF   bT` RNow you are ready to move on to the next step and sign up at some other sites. My Top 5 suggestions, based enhancing marketability with the least amount of effort are& z> $1 z>B@#o1  JACalibri@DF   `z>B@#1  JACalibri@DF   `   z $$ DEx y 11z>B@#1 ]Export as XML and HTML files. They can be used for importing at most of the other services. JACalibri@DF   n``@E(   z $$ DEx y 11z>B@#?1 Remember that this is creating an online "personality" and that all bookmarks are viewable by others. Your collection should be representative of yourself and your site. JACalibri@DF   `*   z $$ DEx y ?1 1z>B@#1 ]Create as many bookmarks as possible that relate to your topic/theme and add multiple tags. JACalibri@DF   n``MZ%   z $$ DEx y 11!)'   z $$ DEx y 1B1z>B@#1 cRemove links that are very personal or totally unrelated, like your bank or insurance companies. JACalibri@DF   tf` _   z $$ DEx y 1;1z>B@#1 oMaintain a decent balance of links to your site versus others. Don't appear to be only about self promotion. JACalibri@DF   r` k"   z $$ DEx y 11z>B@#1 KThere are many extensions/plugins/browsers available to make this easier. ^ACalibri,@DF @DF   |N"((()t !+8&   z $$ DEx y 11z>B@#1  JACalibri@DF   `$   z $$ DEx y 11z>B@#1 =Add links to your site and most of the posts/pages on it. JACalibri@DF   N@` 8    z $$ DEx y 11z>B@#1 Keep some links that are somewhat unrelated to show you have other interests besides just the topic/theme of your website/blog. JACalibri@DF   ` ~   z $$ DEx y 1q1z>B@#1 CCreate a new Del.icio.us userid based on your website/blog name. ^ACalibri,@DF @DF   tF"((("t ?   z $$ DEx y 1G1z>B#"B1 JACalibri@DF   ` IThe hub for the sharing of internet links is Del.icio.us. It remains at the center of almost all of the other services, despite numerous innovations and presentation methods. The first step before trying any of the other sites needs to be a decent collection of bookmarks in a Del.icio.us account. My suggestions for doing so are& z>B@#1  JACalibri@DF   `   z $$ DEx y 11z#"1 v>ACalibri@DF  zT xThere are many forms of "Social" Services available on the internet. Since all require a sizable amount of time and effort to build a "reputation", I've decided to focus on the what I believe to be the best starting point for quickly increasing website traffic/links& Social Bookmarking. I'm also approaching the subject from a webmaster point of view and not a personal productivity enhancement, so your results/experience may vary greatly.     z $$ DEx y 110e ¾MK}IB% ]4kFRaw Notes about Social Bookmarkingz@#1 %Raw Notes about Social Bookmarking v>ACalibri@DF  2(T  z $$ DEx y 11 z @#w1  7:22 AM fHACalibri@F    ^ z $$ DEx y  4w1w1 z @#w1 Saturday, April 29, 2006 fHACalibri@F   ,^ z $$ DEx y  4w1w1z $DE  4 >w1???? z $DE  >w1???? @ $z>B@#)1 Social Networking is another form of a Popularity Contest, but requires a great deal of social interaction. You must build a network of "friends" through chat, instant messages, new JACalibri@DF   ` 9 z $$ DEx y )1)19 z $<$LMNOu_$+)1??@@PAA??>> ?Mw>FI9haDeCrC*6s.onoc,,0ec,hƨZWL]"Ƞx-w            0e $%4.> A ?>FI9haDeCrC*6wz>B@#>1  Additional information can be found in this PDF version of my notes.z>B#",1 iD|ACalibriJ@DF @DF @DF   J(+(c(((c( (\`pV4&uGZ'DAdditional information can be found in the HYPERLINK "http://www.notetalkers.com/ebooks/AdminID's%20Notes%20about%20Social%20Bookmarking.doc"Word (or HYPERLINK "http://www.notetalkers.com/ebooks/AdminID's%20Notes%20about%20Social%20Bookmarking.one"OneNote 2007) version of my notes. They are not as complete as I would like, but I've run out of time. $ z $$ DEx y ,1d,1 $ z $<$LMNOu_$+<,1??@@PAA??>> A ?>FI9haDeCrC*6;,zVn!2&@(A0 A0 A0% x4wJ$耀MN+񟡜Lv$́LLY2ڌ7w!3(A0 A0 A0% dv 耀oy8L#:a/fMN+񟡜L w!3(A0% A0A A0L% dv K3‹z#@,1 v>ACalibri@DF  (T  Using Social Bookmarking     z $$ DEx y ,1,1   z $<$LMNOu_$+<,1??@@PAA??>> A ?>FI9haDeCrC*6 z#@,1 v>ACalibri@DF  ,"T Using Social Bookmarking for     z $$ DEx y ,1,1   z $<$LMNOu_$+<,1??@@PAA??>> A ?>FI9haDeCrC*6s.onoczVoym@3UONJZeGym @3Uл ف@O-H}.Gym @3U&->HHL0ɃGym@3UL;UxE}KTG-P  m-P  m-P % m-P $m-P  m-P  0m-Ph <+m-PH * m-P )m-P ( m-P   m-P + m-P  m-PX m-P8  m-P -m-P  m-PP  m-P0  m-P m-P  m-PH m-P8  m-P .Zm-P Y m-Ph -m-P  m-P W m-P@ E m-P $Xm-P! S m-P " U m-Px" @ m-P" -Vm-P8$ ,Tm-P% *Am-P& :Fm-P( ' m-P ) "Cm-P0* B m-P* : m-P* 5 m-P8+ )=m-P, < m-P, 4;m-Px. )6m-P/ ;(m-P1  m-P1  m-PP2  m-P2  m-P3 T&m-P5 % m-P6 #$m-P 7 # m-Px7 #m-P8 9m-PX: -m-P;  m-P<  m-Pp< (m-P= *m-P? 8 m-P@ F,m-PB ,m-P8C m-PD  m-PpD ((m-PE ' m-PF 2*m-PG ) m-PG (m-P0I  m-PI  m-PJ )m-PPK  m-PK *"m-PL ! m-PPM .&m-PN % m-PO $ m-P8P  m-PP ,m-PQ  m-PHR ,m-PS  m-PT om-PxW m-PXX  m-PX m-PxY  m-PY m-PZ  m-P [  m-P[  m-Pp\  7mY0 Y0 dj%{;K3‹OPQRSTUVWXY Zd[g\]^_`a$bcd.e f>gh}ij;k7l0mn- Eoq!" #$%&'(J)*/+,-./012a3456789:;<=>@? @3A BCDEFGHIJKLMN o{6roGo#ob,m-P؜  m-P0 ,m-P  m-P om-P` m-P@  m-P  0m-P m-P  m-PP m-P(  m-P  m-P8  m-P  7mY0 Y0 d: K3‹GHIJKLMNOPQRSTUVWXY $Zd[g\.]^>_`}abcde f Eg!h" i#j;$k7%l0&mq'(J)*/+,-./012a3456789:;<=>@? @3A BCDEF}m{mSj?mKm/Mmx-;mʩm6m'ymG1mQ#m mҎmPm&mL@mTV"  z>B@#b1 Additional information can be found in this PDF version of my notes. They are not as complete as I would like, but I've run out of time. Google Notebook will be going live this week and most likely change the results. JACalibri@DF   ` $ z $$ DEx y b1Q1 $ z $<$